concession Flashcards
1
Q
what is a concession
A
one retailer located in another, usually small in size and will take up a small space within the large store
2
Q
how will the retailer pay the larger one
A
either a lease (rent) or a percentage of its profits
3
Q
what is a manned concession
A
these are run by the retailer with separate tills who rent the space in the store
4
Q
what is an unmanned concession
A
products are in store and sold through the hosts stores till and then invoiced when sold
5
Q
what are the benefits of a concession
A
costs are lower than having own store, increased footfall
