multi channel

Question 1

give the definition of a multi channel retailer

Answer 1

selling in a physical store and online

Question 2

what is ‘clicks and bricks’

Answer 2

businesses have to have a web presence (clicks) and a physical presence on the high street or in shopping centres (bricks)

Question 3

what do single channel distributions concentrate on doing

Answer 3

having an online presence and taking advantage of the continuing growth and popularity of online retailing

Question 4

advantages and disadvantages of multi channel retailing

Answer 4

advantage: increase number of potential customers therefore increase sales and profit.
disadvantage: increase costs, due to resources, demand for products and services

Question 5

how can you increase sales online

Answer 5

through the use of own websites and paying for listings on comparison websites

Question 6

what is increasing consumer expectations

Answer 6

expect most large, and some smaller retailers to distribute products and services in physical stores and the internet

Question 7

how do retailers make their multi channel distribution consistent

Answer 7

using the same branding, image and processes to give customers the same buying experience

Question 8

what is omnichannel distribution

Answer 8

system that enables customers to complete a purchase and receive orders from any channel they choose