Politics and audience design

Question 1

Describe the importance of applause

Answer 1

looks affiliative - usually last 8 seconds.

people usually stop talking unless theit applause surfing

Question 2

Describe ‘clap-trap’ (Heritage)

Answer 2

three-part lists used to gain applause

Contrasts used
e.g. “ask not what your country can do for you, ask what you can do for your country” (President Kennedy)

Set ‘em up and knock ‘em down

Opposites

Phrase reversal

Metaphor

Question 3

Describe the power of rhetoric with applause

Answer 3

Rhetoric often wins applause - three part lists often used

Question 4

Booing: disaffiliative response (Clayman, 1993)

Answer 4

booing is delayed - often simultaneous with speaker

Question 5

Speaker’s response to booing

Answer 5

usually decline to deal with booing. Might elicit a response if REALLY bad

Question 6

Affiliative vs disaffiliative clapping

Answer 6

dependent on the remarks that are being responded to