Political Evidence - Voting Behaviour and the Media Flashcards
Evidence to suggest that class is highly influential over voting behaviour in 1964?
1) Those from class group AB (highest one), 78% of that class voted for the Conservatives.
2) Those from class group DE (lowest one), 64% of that class voted for the Labour Party
Evidence to suggest that class is not influential over voting behaviour in 2019?
1) Those from class group DE (lowest group), 39% of that class voted for the Labour Party.
2) Those from class group AB (highest group), 45% of that class voted for the Conservatives. A significant decrease with both class groups
Evidence to suggest that gender is highly influential in voting behaviour in 1979?
1) 47% of women voted for the Conservatives compared to 43% of men
2) 35% of women voted for the Labour Party compared to 40% of men
Evidence to suggest that gender is not influential in voting behaviour?
Complete flip in the 2019 GE
1) 46% of men voted for the Conservatives compared to 43% of women
2) 31% of men voted for Labour compared to 34% of women
Evidence to suggest that age is highly influential in voting behaviour?
1) Every 10 years a person ages, the likelihood of voting Conservative increases by 9%
2) Every 10 years a person ages, the likelihood of voting Labour decreases by 8%
3) Labour/Conservative crossover occurs at age 39
Evidence to suggest that age is not influential in voting behaviour?
1) 54% of 24-18 year olds voted in the 2019 general election
AGE IS A SIGNIFICANT FACTOR
Evidence to suggest that ethnicity is highly influential in voting behaviour?
1) 64% of BAME citizens voted for the Labour Party in 2019
2) 18% of BAME citizens voted for the Conservatives in 1997
3) There are more BAME citizens in class group C2 and DE than there are white people in those social classes
Evidence to suggest that ethnicity is not influential in voting behaviour?
Turnout is low
Evidence to suggest that region is highly influential in voting behaviour (North East of England?
1) In 2017, in the North East of England, 3 out of a possible 29 seats were won by the Conservatives
2) In 2019, 10 out of a possible 29 seats were won by the Conservatives
Evidence to suggest that region is highly influential in voting behaviour in the South East of England?
1) In 2001, coming off the back of a 179 seat majority, still Labour only won 22 out of a possible 83 seats
2) In 2019, Labour only won 8, the Conservatives 74.
What % of the population are in class group AB in the last national census (2011)?
22%
What % of the population are in class group DE in the last national consensus?
26%
What was the turnout of class group DE in the 2019 general election?
53%, national average was 68%
In 2017/2018, what % of all school leavers went onto study in university?
50%
In the 2017 general election, what % of university educated people voted UKIP?
4%
In the 2017 general election, what % of university educated people voted for Labour?
47%
What % of DE voters voted for the Conservative Party in 1983?
33%
In 1997, what % of the vote did Labour take in London?
49%
What % of Labours vote share rise to because of class groups AB C1 in 1997?
Rose by 12%
What % of over 65s voted for Labour in 1997?
41%
What % of the vote did Labour achieve compared to their last election and what % did this lead to in terms of seats in 1997?
Vote share increased by 8.8%, seats increased by 25%
What % of over 70s voted for the Conservatives in 2017?
69%
What % of low skilled workers voted for the Conservative Party in 2017?
55%
Evidence to suggest that Newspaper can influence voting behaviour?
After the 1992 the Sun claimed “Its the Sun Wot Won It”. They campaigned against Neil Kinnock and the Labour Party
Evidence to suggest that the Sun newspaper had a major effect on voting behaviour?
The Sun supported Blair’s “New Labour” in 1997. It then switched to the Tories in 2010.
How was social media crucial in the 2016 Brexit Referendum?
The company Cambridge Analytica was used to target voters that would usually be disenchanted from the Westminster system
How many newspapers were in circulation in 2011?
14 million
How many newspapers were in circulation in 2016?
11 million
What % of Daily Mail readers support the Conservative Party?
74%
What % of The Times readers support the Conservative Party?
58%
How many interviews did Thatcher partake in, in 1983?
16 interviews
Documentary “Women in NO. 10)
—improved valence of the party
What was the impact of the media in John Major’s tenure?
Party pushed neo-Conservative values. However, revealed that a number of Tory MPs were having homosexual affairs
In 2005, what term did the Daily Mirror use to describe Tony Blair?
“Prime Monster”
What was the impact of the expenses scandal uncovered by The Telegraph?
Alienated Westminster voters into voting for Lib Dems. Along with Clegg’s impressive performance in TV debates, Lib Dem’s did well
What was the impact of the media on UKIP in 2015?
Nigel Farage got a lot of media time (despite being a small party); interviews, question times e.t.c, Brexit and immigration was salient issue leading to UKIP achieving 12.6% of the vote
In 2017, what % of people thought that TV was the most important factor in voting? (YouGov)
42% of GB citizens
54% of 18-24year olds
In 2017, what % of people thought that social media was the most important factor in voting? (YouGov)
26% of GB
50% of 18-24yr olds
How many people watched Susana Reid’s interview with Boris Johnson in May 2022?
1.3 million
Overall show peaked 2.4 million
How many people did Snapchat inspire to vote in 2019?
63, 739 = youth quake in politics
Claims to reach 80% of 13-24 yr olds
