Media Evidence Flashcards
Evidence to suggest that Newspaper can influence voting behaviour?
After the 1992 the Sun claimed “Its the Sun Wot Won It”. They campaigned against Neil Kinnock and the Labour Party
Evidence to suggest that the Sun newspaper had a major effect on voting behaviour?
The Sun supported Blair’s “New Labour” in 1997. It then switched to the Tories in 2010.
How was social media crucial in the 2016 Brexit Referendum?
The company Cambridge Analytica was used to target voters that would usually be disenchanted from the Westminster system
How many newspapers were in circulation in 2011?
14 million
How many newspapers were in circulation in 2016?
11 million
What % of Daily Mail readers support the Conservative Party?
74%
What % of The Times readers support the Conservative Party?
58%
How many interviews did Thatcher partake in, in 1983?
16 interviews
Documentary “Women in NO. 10)
—improved valence of the party
What was the impact of the media in John Major’s tenure?
Party pushed neo-Conservative values. However, revealed that a number of Tory MPs were having homosexual affairs
In 2005, what term did the Daily Mirror use to describe Tony Blair?
“Prime Monster”
What was the impact of the expenses scandal uncovered by The Telegraph?
Alienated Westminster voters into voting for Lib Dems. Along with Clegg’s impressive performance in TV debates, Lib Dem’s did well
What was the impact of the media on UKIP in 2015?
Nigel Farage got a lot of media time (despite being a small party); interviews, question times e.t.c, Brexit and immigration was salient issue leading to UKIP achieving 12.6% of the vote
In 2017, what % of people thought that TV was the most important factor in voting? (YouGov)
42% of GB citizens
54% of 18-24year olds
In 2017, what % of people thought that social media was the most important factor in voting? (YouGov)
26% of GB
50% of 18-24yr olds
How many people watched Susana Reid’s interview with Boris Johnson in May 2022?
1.3 million
Overall show peaked 2.4 million
How many people did Snapchat inspire to vote in 2019?
63, 739 = youth quake in politics
Claims to reach 80% of 13-24 yr olds
How much has newspaper viewing declined in the last 8 years?
52%
What are the 3 types of media?
- broadcast
- social
What % of the Financial Times readers voted Conservatve?
40%
What % of the Financial Times reader vote Labour?
39%
Following The Sun publishing a photo of Miliband eating a bacon sandwich, what did Labour’s vote share increase by?
1.5%
What is the conclusion about the influence of print media?
Print media reflects opinion rather than forming it
What % of COVID coverage was negative?
87%
Following the negative COVID press, what did Johnson’s approval rating fall to?
20%
