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Politics > Media Evidence > Flashcards

Media Evidence Flashcards

1
Q

Evidence to suggest that Newspaper can influence voting behaviour?

A

After the 1992 the Sun claimed “Its the Sun Wot Won It”. They campaigned against Neil Kinnock and the Labour Party

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2
Q

Evidence to suggest that the Sun newspaper had a major effect on voting behaviour?

A

The Sun supported Blair’s “New Labour” in 1997. It then switched to the Tories in 2010.

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3
Q

How was social media crucial in the 2016 Brexit Referendum?

A

The company Cambridge Analytica was used to target voters that would usually be disenchanted from the Westminster system

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4
Q

How many newspapers were in circulation in 2011?

A

14 million

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5
Q

How many newspapers were in circulation in 2016?

A

11 million

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6
Q

What % of Daily Mail readers support the Conservative Party?

A

74%

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7
Q

What % of The Times readers support the Conservative Party?

A

58%

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8
Q

How many interviews did Thatcher partake in, in 1983?

A

16 interviews
Documentary “Women in NO. 10)
—improved valence of the party

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9
Q

What was the impact of the media in John Major’s tenure?

A

Party pushed neo-Conservative values. However, revealed that a number of Tory MPs were having homosexual affairs

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10
Q

In 2005, what term did the Daily Mirror use to describe Tony Blair?

A

“Prime Monster”

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11
Q

What was the impact of the expenses scandal uncovered by The Telegraph?

A

Alienated Westminster voters into voting for Lib Dems. Along with Clegg’s impressive performance in TV debates, Lib Dem’s did well

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12
Q

What was the impact of the media on UKIP in 2015?

A

Nigel Farage got a lot of media time (despite being a small party); interviews, question times e.t.c, Brexit and immigration was salient issue leading to UKIP achieving 12.6% of the vote

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13
Q

In 2017, what % of people thought that TV was the most important factor in voting? (YouGov)

A

42% of GB citizens

54% of 18-24year olds

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14
Q

In 2017, what % of people thought that social media was the most important factor in voting? (YouGov)

A

26% of GB

50% of 18-24yr olds

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15
Q

How many people watched Susana Reid’s interview with Boris Johnson in May 2022?

A

1.3 million

Overall show peaked 2.4 million

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16
Q

How many people did Snapchat inspire to vote in 2019?

A

63, 739 = youth quake in politics

Claims to reach 80% of 13-24 yr olds

17
Q

How much has newspaper viewing declined in the last 8 years?

A

52%

18
Q

What are the 3 types of media?

A
  • print
  • broadcast
  • social
19
Q

What % of the Financial Times readers voted Conservatve?

A

40%

20
Q

What % of the Financial Times reader vote Labour?

A

39%

21
Q

Following The Sun publishing a photo of Miliband eating a bacon sandwich, what did Labour’s vote share increase by?

A

1.5%

22
Q

What is the conclusion about the influence of print media?

A

Print media reflects opinion rather than forming it

23
Q

What % of COVID coverage was negative?

A

87%

24
Q

Following the negative COVID press, what did Johnson’s approval rating fall to?

A

20%

25
Q

What evidence is there to suggest that print media is waining in influence?

A

2017 Print Media attacked Corbyn, but he did quite well.

26
Q

In 2017, what % of Telegraph readers supported the Tories?

A

79%

27
Q

In 2017, what % of Guardian readers supported the Labour Party?

A

73%

28
Q

In 2000, how many newspapers were in circulation?

A

21 million

29
Q

In 2020, how many Newspapers were in circulation?

A

7.4 million

30
Q

In 2019, how many people engaged with Labour via Facebook?

A

86.4million

31
Q

In 2019, how many people engaged with the Conservatives through Facebook?

A

24.5million

32
Q

How much bigger was the Labour Twitter following than the Conservatives in 2017?

A

Almost double

33
Q

What % of viewers think the BBC is left leaning?

A

22%

34
Q

What % of viewers think the BBC is right leaning?

A

18%

35
Q

How important were the TV debates in 2010?

A

Significantly important, Nick Clegg did very well leading to the Lib Dems getting 23% of vote and 57 seats

36
Q

What % of 18-24 year olds voted for Labour in 2017?

A

64%

37
Q

What was the turnout of 18-24 year olds in 2019?

A

54%

38
Q

What did Talk TV (Piers Morgan) show fall by during its first week?

A

Fell by 317,000 to 62,000

39
Q

How many people does GB News reach each month?

A

2million

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