Political Developments: Why Labour lost the 1992 Election Flashcards
What did some polls predict about the 1992 election results?
That Labour would win
What did the polls say with the case of Labour possibly winning the 1992 election?
They would only have a small seat majority
Who was Labour’s Shadow Chancellor in 1992?
John Smith
What did Smith announce before the 1992 election?
He would increase the highest rate of income tax
What form of campaigning did Major do for the 1992 election?
Soapbox campaigning
What was the appeal of soapbox campaigning?
It meant Major was interacting with the electorate
Where did Kinnock do his final part of his campaign in?
Sheffield
What was the setup for Kinnocks 1992 Sheffield Campaign?
He rented out a big stage with loud music
What was an issue with Kinnock’s Sheffield campaign?
It made the Labour party seem inauthentic
What did Kinnock say about the Sheffield Campaign for the 1992 election?
That it was the main reason Labour lost
Which newspaper ran a media campaign demonising Neil Kinnock?
The Sun
What did Kinnock do to the Labour party logo?
He made it a red rose
What was the Labour logo before Kinnock changed it?
A red flag
Why did Kinnock change the Labour logo?
To make the party seem less radical
