Political Developments: The 1992 Election Flashcards
Which month of 1992 did Major call the election?
March 1992
What idea did Major have for British society in terms of class?
He wanted a ‘classless society’
What was the impact of Major’s idea of a classless society?
It appealed to voters
Why did Major’s background appeal to voters?
It was a more humble background
What was the initial percentage of people saying they would vote Conservative?
29%
What was the initial percentage of people saying they would vote Labour?
41%
Why were Labour initially more popular in their 1992 campaign?
They presented themselves as the ‘caring’ party
How did Major run his campaign?
He gave speeches in the streets standing on a soapbox
What was Major’s way of campaigning called?
Soapbox politics
Was Soapbox politics old-fashioned?
Yes
How did the public feel about who could solve the recession?
They felt the Conservatives could solve it
What did Labour have an emphasis on in their potential 1992 Budget?
Taxes
Why did the Labour 1992 Potential Budget deter voters?
They did not want to be taxed heavily during a recession
Which party won the 1992 Election?
The Conservatives
What percentage of the vote did the Conservatives win?
42%
What percentage of votes did Labour win? How much of an increase since 1987?
34%, which was a 3% increase
What seat majority did the Conservatives gain?
21
What type of campaigning did Kinnock apply in Sheffield?
An American-Style of Campaign
What was an issue with Labour’s campaign in Sheffield?
It did not show how the Labour Party truly were
What did Kinnock say about the 1992 election defeat?
He said a large reason for it was because of the campaign in Sheffield
What was Unemployment at 1 month after the election?
3 million
What were interest rates at 1 month after the election?
10%
What did Polls predict about who would win the 1992 election?
That Labour would win it
What did the Polls say in relation to if Labour won the 1992 election in terms of how much of a victory they would get?
They would win a small seat majority
