Political Developments: 1979 Election Results Flashcards
Who was campaigning for the side of Labour?
James Callaghan
Who was campaigning for the side of the Conservatives?
Margaret Thatcher
Why did Labour not create an effective campaign?
Lack of morale due to no confidence vote
Who organized Thatchers campaign?
Saatchi and Saatchi
What was a key sentence in Thatchers campaign against Labour?
“Labour Isn’t working”
Which 2 groups of society were in Thatchers key audience?
Women, C2 Individuals
Who were C2 people?
Skilled working class individuals
When did Thatcher broadcast her campaign on TV?
At midday
Why did Thatcher broadcast her campaign on TV at this time?
It was the time that her key audience were most likely to see it
What did The Sun Newspaper run? Why was this significant?
They said on their front page to vote Tory. Significant as this was the first time in The Sun’s history that they told their readers to vote Conservative
How did Thatcher change her campaign to appeal lower class voters rather than Trade Unions?
She used media platforms instead
What did Thatcher understand about Britain?
She understood how much Britain had changed already even since the start of the 1970’s
Which party won the 1979 Election?
Conservatives
What seat majority did the Conservatives get?
43
How many more votes did the Conservatives get than Labour?
2 million more votes
