pluralism

Question 1

Whale - Pluralism

Answer 1

If social groups were presented unfairly, we wouldn’t continue to use the media products. If we didn’t want it we wouldn’t buy it, the media does present fairly.

Question 2

Williams - Pluralism

Answer 2

Journalists are vital to a democratic society, they provide us with info required to participate in political and cultural life.
Free press is vital for democracy because censorship would lead to a biased, uncritical view of politicians and policies. Newspapers are traditionally conservative but now criticise conservative policies when necessary, to help the public get a true view of politicians. Eg, Trump making inappropriate comments.

Question 3

Halloran - Pluralism

Answer 3

Audiences are able to manipulate the media, as they have plural views of society. (Not just one, so not biased).

Question 4

Curran and Gurevitch - Pluralism

Answer 4

Audiences choice - Audiences are therefore capable of confirming and accepting these representations or rejecting them.