Places - place-making Flashcards
Investment planners & architects local community 24-hour city groups involved brand developments (flagship, legacy, events, retail, art, sport...)
random bits
7 billion in the world
80% of data has a locational component
urban areas will grow, but so will rural because they are better connected
role of government in place making
national to local government in the UK
national government represents us internationally
Queen - head of state
ambassadors in most countries
government departments engage with different countries
attraction of foreign investment
governments encourage inward investment from TNCs
TNCs can operate from anywhere.
FDI - foreign direct investment
China - world’s largest investor by 2020
how planners and architects make places
efficient planning system - spatial planCABE commission for architecture and the built environment
reflect history & culture
inner city housing was bombed and replaced by tower blocks which have been replaced again by council housing.
housing shortage in the UK.
poor quality housing = poverty, unemployment, education, health issues.
24-hour city
Cairo, New York, London London night routes have increased McDonalds 24 hours bars & nightclubs 24/7 attractions restocking and cleaning in early morning shift working rebranding to eliminate the perception that central places are deserted threatening and unsafe at night
How local community groups shape the place they live in
lympstone & Toxteth individual communities
resident’s communities - grass cutting, speed limits
communities are stronger when laces have a centre e.g. village green, community club.
Heritage associations.e.g national trust
digital place making : social media for local places, public participation.
helps planners see the communities view and create a better place that everyone enjoys.
Why places rebrand
changes places through regeneration and gives them a new image. objective and subjective features.
after the great fire of london, all houses knocked down and it was planned to be re-built with large squares linked in a geometric manner by long boulevards.
advertising campaigns to reimage places
a lot of politics and fussy people - hard to do the right thing
types of rebranding
brand artefact: the physical environment - create a new one, reuse existing, remove the old
brand essence: people’s experience - living, working, visiting…
brandscape: comparison with competitor cities, local, regional ….
elements in rebranding
architecture - reinforce heritage/ make it look modern. changes perceptions
heritage use - important part of history
retail - bull ring, Dubai, Birmingham new street
art - tate gallery, Glastonbury
sport - olympics, F1 racing - Bahrain
food - Ludlow, reputation
strategies for rebranding
market led - private investors after a profit. Gentrification results
top-down - local authorities
flagship development - one-off large scale, catalyst for further investment e.g. millennium stadium
legacy - london 2012 olympics legacy brings investment and regeneration to a place
events/themes: capital of culture for liverpool, gives extra tourism, catalyst for cultural development
people and groups involved in rebraindg
governments, tourist boards, european regional development fund (ERDF), corporate bodies, banks,
change in the character of a place
not always welcomed by people… gentrification occurs… more disposable income, poorer ones have to move out because they can’t afford the cost of goods going up.
favouring one group over another
e.g. Liverpool 1 local people didn’t get helped. didn’t do much for locals, just for the large companies…
assessing the success of rebranding
statistics, pedestrian counts, employment levels…… websites, image of the place…..
clearly defined public/private areas, clear image, adapt for the future
demographic change,s crime statistics, retail changes, maps, photographs
