Physical activity and health promotion at the Olympic Games

Question 1

What ways can food and drink be studied in sport?

Answer 1

. Policy analysis
. Production and processing of food
. Marketing
. Choice architecture
. Nutrient analysis
. Customer satisfaction

Question 2

What is choice architecture?

Answer 2

the framing or presentation of options, from policy to practice

Question 3

What was the choice architecture at rio in the offical food report before the games?

Answer 3

. marketing of carnival atmosphere with coca-cola
. half-price tickets for obese people- not well known and how is it promoting health
. Rio food report= fruit and veg in official document, principles included healthy eating and Brazilian products at the Games
. but also said catering services should include marketing partners

Question 4

What was the securitisation and commodification?

Answer 4

. only food allowed in was non-perishable (cereal bars)- not healthy

Question 5

What was the choice architecture in the venues?

Answer 5

. fast food stalls- chesseburgers, hot dogs etc
. most stalls had limited choice
. drinks limited to fizzy drinks and expensive water
. rare non-sponsor food in hidden locations

Question 6

What were the conclusions of the project on food at the Olympic games?

Answer 6

. Spectators were constrained from accessing healthy food and drink at Rio 2016.
. Brazilian fruit and vegetables were poorly represented. . “North American” fast food dominated.
. Rio 2016 failed to meet
- World Health Organisation standards,
- the Brazilian government’s dietary advice,
- the Rio 2016 organiser’s aims