Legacy planning and implementation for major events Flashcards
What is legacy about?
- Impact
- Change
- Long term benefits
- Catalyst
- Sustainability
What is legacy not?
. Referring just to the ‘after use’ or exit strategies for key
facilities
• Building permanent venues and then trying to find a use for
them post-event
• Short term, unsustainable projects
• Expenditure rather than investment
What are event impacts?
• Opportunity to ‘fast track’ regeneration and urban development projects however... • limited Analysis of long term regeneration effects • Genuine regeneration is not the same as urban renewal
What is a summary of the regeneration event impacts of the Manchester commonwealth Games ?
• successful 2002 Commonwealth
Games bid
• New town in East Manchester: - £2billion of funding in 15 years - 6,000 new jobs for local people
• Infrastructure legacy - New stadia and arenas – City of Manchester
Stadium, Velodrome, Aquatics Centre etc.
What was the effect of image branding on the Cayman islands from Cayman marathon?
• Reinforces attractiveness as
key financial services
destination
What is the event impact of tourism?
. potential for dramatic growth
however…
• Positive effects on tourists tend to
be quick and short-lived
Explain the tourism case study of the Queenstown winter sports festival?
. Attracts up to 60,000 visitors
. half of the visitors are international
What is the event impact of sports participation?
• Watching major sporting events inspires people however.. • Overall, little evidence of a positive long-term sporting benefit
What was the evidence of London 2012 in sports participation?
• Positive association generally
only for those already active
. very small overall increase in participation
Why measure event impacts?
- Justification of spending / public investment
- Improve the evidence base
- Transfer of knowledge – what works
- Address host community issues
What is the cost overrun issue?
• 47 percent of Games have cost
overruns above 100 percent
156% average cost overrun
. IOC has ‘ new Norm’ response aimed at reducing the costs of hosting
What is the public perception issue?
. Boston protest and referendum ended 2024 bid
What is the issue with scale?
‘With increasing scale, the potential for sporting events to create negative impacts increases’
What is the issue of new sports/formats?
. New sports introduced to appeal to younger audience
What is the issue of causality ?
• Can positive impacts be directly
attributed to the hosting of a major
event?
