Media and Communication

Question 1

State the communication process?

Answer 1

1) Source
2) Encoding
3) Message carried by a channel
4) Decoding
5) Receiver
6) Feedback

Question 2

What are some of the primary, secondary and compounding functions performed by the media?

Answer 2

. PRIMARY:
-inform, promote
- reflect e.g public opinion
. SECONDARY
- give sense of flavour, sensationalise, sentiment
.COMPOUND:
- subject reporting, frequency/prominence of topic

Question 3

What was the level of media/communication at the 1896 Athens Games?

Answer 3

. People learned about the Games through the newspapers but coverage was limited and photographs scarce
. Limited publicity-top athletes unaware of Games

Question 4

What was the level of media/communication at the 1908 London Olympic Games?

Answer 4

. More well known globally, media interest increased
. longest and most successful games
.

Question 5

What was the level of media/communication at the Games from 1912-1932 ?

Answer 5

. Newspapers dominated early on
. Limited Radio reports were made -1928 Amsterdam Games
. The first news reel coverage with sound - 1932 LA Games

Question 6

What was the level of media/communication at the Games at 1936 Berlin Olympic Games
?

Answer 6

. range of press bulletins in multiple languages distributed before Games, with state-of-the-art press provision
. 138 hours of TV coverage recorded but radio still top
. radio commentary for torch relay
. film made of Games post event ‘Olympia’

Question 7

What was the level of media/communication at the 1948 London Olympic Games?

Answer 7

. Games gave broadcasting rights for first time

. first media centre built to provide for 120 foreign broadcasters

Question 8

What was the level of media/communication in the 1950s ?

Answer 8

. Television was increasingly used

. 1956 Cortina d’Ampezzo Winter Games were the first Olympics to be broadcast to a multi-national audience

Question 9

What was the level of media/communication at the 1960 Rome Olympic Games?

Answer 9

. David Coleman would begin commentating on the BBC until 2000
. $3 mill for broadcast rights in US
. Video tapes werefilmed and sent to other countries= delay in live footage

Question 10

What was the level of media/communication at the 1964 Tokyo Olympics ?

Answer 10

arrival of satellite technology (Telstar) = could receive television from Japan without need for tapes to be flown overseas-live footage
. Both BBC and ITV covered the Olympic Games
. Time zones= breakfast highlights of Games in Uk

Question 11

What was the level of media/communication at the 1968 Mexico City Olympic Games?

Answer 11

. first summer Games to be transmitted in colour
. Live satellite transmission transformed the Olympics into a global event
. 200 hrs of BBC coverage
. famous photo=Tommie smith, John Carlos and Peter Norman

Question 12

What was the level of media/communication at the 1972 Munich Olympic Games?

Answer 12

. Press reporters were able to make use of computerised results and biography systems
. Images intended to change war image of Germany
. Extensive coverage of the Munich massacre- Palestinian Black September- hostages taken from Israeli Olympic team
. TV and movie coverage surfaced after the massacre

Question 13

What was the legacy of the 1972 games following the massacre?

Answer 13

the intense security that has henceforth been applied to every Olympic venue

Question 14

What was the level of media/communication at the 1980 Moscow Olympic Games?

Answer 14

. Soviet Union invasion of Afghanistan= some western nations boycotted
. Press and media coverage was reduced – and often politically ‘loaded’

Question 15

What was the level of media/communication at the 1984 Los Angeles Olympic Games?

Answer 15

. opening ceremony designed for tv spectacle
. first time, computer graphics were used extensively by the BBC
. range of media information was starting to become extensive

Question 16

What was the level of media/communication at the 1988 Seoul Olympic Games?

Answer 16

. issues with timing: inconvenient for the US market (biggest market)
. International Broadcast Center, was built

Question 17

What was the level of media/communication at the Olympic Games of the 90s?

Answer 17

. Barcelona 1992 were perfectly timed for European audiences-visual spectacles at night
. Atlanta 1996 were perfectly timed for US audiences- but suffered from poor relations with the press(poor treatment)

Question 18

What was the level of media/communication at the 2000 Sydney Olympic Games?

Answer 18

. Great working conditions kept the written press happy

. light comedy highlights shown in Aus

Question 19

What was the level of media/communication at the 2004 Athens Olympic Games?

Answer 19

. broadcast 24-hours-a-day

Question 20

What was the level of media/communication at the 2008 Beijing Olympic Games?

Answer 20

. Press censorship was a key issue in the run up to these Olympic Games
. 1st games in HD

Question 21

What was the level of media/communication at the London 2012 Olympic Games?

Answer 21

. 1st ‘social media’ games

.

Question 22

According to Whannel (2009), television contributed to the rise of how many distinct cultures?

Answer 22

3
. major televised elite sport spectacle,
. nontelevised professional sport,
. participatory amateur sport.

Question 23

Britain’s first radio service [the BBC] was launched when?

Answer 23

1922

Question 24

The percentage of U.K. radio households rose from 10% in 1924 to what % by 1938?

Answer 24

71%

Question 25

Television was launched in Britain in what year?

Answer 25

1936?

Question 26

The BBCs Match of the Day was first broadcast in what year…?

Answer 26

1964

Question 27

According to Girginov and Parry, in general, the communication process begins with what…?

Answer 27

A source

Question 28

According to Morrow’s (1987) categorisation of media functions, “to sensationalise” is…?

Answer 28

A secondary function

Question 29

According to Girginov and Parry, how do people use mass media?

Answer 29

. cognition-learning
. diversion from the real world
. social unity- build relationships
. withdrawal- remove from social situations

Question 30

The first Olympic Games to break the US$1bn threshold for the sale of broadcasting rights was?

Answer 30

2000 Sydney

Question 31

According to G&P, the Olympic broadcast as a performance system includes [?] building blocks?

Answer 31

4
. Physical performace
. Individuals symbolising nations
. Presentation of national teams-rankings
. Representation- of Olympic heroes