Media and Communication Flashcards
State the communication process?
1) Source
2) Encoding
3) Message carried by a channel
4) Decoding
5) Receiver
6) Feedback
What are some of the primary, secondary and compounding functions performed by the media?
. PRIMARY:
-inform, promote
- reflect e.g public opinion
. SECONDARY
- give sense of flavour, sensationalise, sentiment
.COMPOUND:
- subject reporting, frequency/prominence of topic
What was the level of media/communication at the 1896 Athens Games?
. People learned about the Games through the newspapers but coverage was limited and photographs scarce
. Limited publicity-top athletes unaware of Games
What was the level of media/communication at the 1908 London Olympic Games?
. More well known globally, media interest increased
. longest and most successful games
.
What was the level of media/communication at the Games from 1912-1932 ?
. Newspapers dominated early on
. Limited Radio reports were made -1928 Amsterdam Games
. The first news reel coverage with sound - 1932 LA Games
What was the level of media/communication at the Games at 1936 Berlin Olympic Games
?
. range of press bulletins in multiple languages distributed before Games, with state-of-the-art press provision
. 138 hours of TV coverage recorded but radio still top
. radio commentary for torch relay
. film made of Games post event ‘Olympia’
What was the level of media/communication at the 1948 London Olympic Games?
. Games gave broadcasting rights for first time
. first media centre built to provide for 120 foreign broadcasters
What was the level of media/communication in the 1950s ?
. Television was increasingly used
. 1956 Cortina d’Ampezzo Winter Games were the first Olympics to be broadcast to a multi-national audience
What was the level of media/communication at the 1960 Rome Olympic Games?
. David Coleman would begin commentating on the BBC until 2000
. $3 mill for broadcast rights in US
. Video tapes werefilmed and sent to other countries= delay in live footage
What was the level of media/communication at the 1964 Tokyo Olympics ?
arrival of satellite technology (Telstar) = could receive television from Japan without need for tapes to be flown overseas-live footage
. Both BBC and ITV covered the Olympic Games
. Time zones= breakfast highlights of Games in Uk
What was the level of media/communication at the 1968 Mexico City Olympic Games?
. first summer Games to be transmitted in colour
. Live satellite transmission transformed the Olympics into a global event
. 200 hrs of BBC coverage
. famous photo=Tommie smith, John Carlos and Peter Norman
What was the level of media/communication at the 1972 Munich Olympic Games?
. Press reporters were able to make use of computerised results and biography systems
. Images intended to change war image of Germany
. Extensive coverage of the Munich massacre- Palestinian Black September- hostages taken from Israeli Olympic team
. TV and movie coverage surfaced after the massacre
What was the legacy of the 1972 games following the massacre?
the intense security that has henceforth been applied to every Olympic venue
What was the level of media/communication at the 1980 Moscow Olympic Games?
. Soviet Union invasion of Afghanistan= some western nations boycotted
. Press and media coverage was reduced – and often politically ‘loaded’
What was the level of media/communication at the 1984 Los Angeles Olympic Games?
. opening ceremony designed for tv spectacle
. first time, computer graphics were used extensively by the BBC
. range of media information was starting to become extensive
What was the level of media/communication at the 1988 Seoul Olympic Games?
. issues with timing: inconvenient for the US market (biggest market)
. International Broadcast Center, was built
What was the level of media/communication at the Olympic Games of the 90s?
. Barcelona 1992 were perfectly timed for European audiences-visual spectacles at night
. Atlanta 1996 were perfectly timed for US audiences- but suffered from poor relations with the press(poor treatment)
What was the level of media/communication at the 2000 Sydney Olympic Games?
. Great working conditions kept the written press happy
. light comedy highlights shown in Aus
What was the level of media/communication at the 2004 Athens Olympic Games?
. broadcast 24-hours-a-day
What was the level of media/communication at the 2008 Beijing Olympic Games?
. Press censorship was a key issue in the run up to these Olympic Games
. 1st games in HD
What was the level of media/communication at the London 2012 Olympic Games?
. 1st ‘social media’ games
.
According to Whannel (2009), television contributed to the rise of how many distinct cultures?
3
. major televised elite sport spectacle,
. nontelevised professional sport,
. participatory amateur sport.
Britain’s first radio service [the BBC] was launched when?
1922
The percentage of U.K. radio households rose from 10% in 1924 to what % by 1938?
71%
Television was launched in Britain in what year?
1936?
The BBCs Match of the Day was first broadcast in what year…?
1964
According to Girginov and Parry, in general, the communication process begins with what…?
A source
According to Morrow’s (1987) categorisation of media functions, “to sensationalise” is…?
A secondary function
According to Girginov and Parry, how do people use mass media?
. cognition-learning
. diversion from the real world
. social unity- build relationships
. withdrawal- remove from social situations
The first Olympic Games to break the US$1bn threshold for the sale of broadcasting rights was?
2000 Sydney
According to G&P, the Olympic broadcast as a performance system includes [?] building blocks?
4 . Physical performace . Individuals symbolising nations . Presentation of national teams-rankings . Representation- of Olympic heroes
