Persuasion KA

Question 1

Elaboration Likelihood Model

Answer 1

–describes when people will be persuaded/under what conditions

Question 2

Central route of processing

Answer 2

–processing the content of the speaker’s argument

Question 3

Peripheral route of processing

Answer 3

–processing peripheral aspects such as the speaker’s looks

Question 4

Reciprocal determinism

Answer 4

–the interaction between a person’s behaviors, personal factors, and environment

Question 5

Social Cognitive Theory

Answer 5

–behaviors are influenced by people’s cognitions and social context.
Cognition –> Environment –> Behavior