Perception 1 Flashcards
The process through which people take raw sensations from the environment and interpret them using knowledge, experience and understanding of the world so that the sensations become meaningful experiences.
Perception
What are 5 factors affecting perception?
- Motivation
- Expectation
- Emotion
- Culture
- Past Experiences
A process where a person first communicates with themselves based on the way they perceive the sensory data from different senses.
Intrapersonal Communication
Food products will seem to be brighter in color when you are hungry.
Motivation
Allows perceiver to focus their attention on particular aspects of the incoming sensory information, but can also distort perception.
Expectation
Not noticing printing/typing errors because we’re expecting to see particular words or letters.
Expectation
Affects perception by altering how the information is taken in.
Emotions
Finding people with squeaky voices talking fast paced as annoying when tired, compared to when we are not tired.
Emotions
Russia - Red Revolution
China - Lucky Color
India - Life Giving Purity
Middle East - Danger, Evil
Culture
Affect perception because they’re being stored in the mind of an individual.
Past Experiences