PDD C7 Flashcards
1
Q
What is a product concept?
A
- An approximate description of the technology, working principles, and form of the product
- Concise description of how the product will satisfy needs
- Sketch/model and textual description
2
Q
What are common dysfunctions during concept generation?
A
- Consideration of only a few alternatives
- Failure to consider the usefulness of concepts used by other firms
- Lack of involvement from the whole team
- Poor integration of promising solutions
- Failure to consider categories of solutions
3
Q
What is the 5 step process for concept generation?
A
- Clarify the problem
- Search externally
- Search internally
- Explore systematically
- Reflect
4
Q
How are problems clarified?
A
- Understanding the problem
- Decomposing the problem
- Focusing on critical subproblems
5
Q
What are 3 methods of decomposing problems?
A
- Functions
- User actions
- Needs
6
Q
What is functional decomposition?
A
- Represent energy, material, and signal inputs and outputs of the product
- Divide the black box into subfunctions (3-10) without specifying solution concepts
7
Q
What action decomposition?
A
- Breaking down a problem into a set of actions
- Used for products with simple technical functions involving a lot of user interaction
8
Q
What is needs decomposition?
A
- Breaking down a problem into a set of needs
- Used in products where form is the primary problem not working principles or technology
9
Q
What is the purpose of decomposition?
A
- To divide a complex problem into simple problems to be tackled in a focused manner
10
Q
What is the purpose of external search?
A
- Finding existing solutions to the overall problem and subproblems
- Occurs throughout the development process
- Existing solutions are cheaper and faster to implement
11
Q
What are the 5 ways to search externally?
A
- Interviewing lead users
- Consulting experts
- Patent searches
- Literature searches
- Competitive benchmarking
12
Q
What is internal search?
A
- The use of personal and team knowledge and creativity to generate solution concepts (brainstorming)
13
Q
What are 5 guidelines for internal search?
A
- Suspend judgement
- Generate a lot of ideas
- Welcome seemingly infeasible ideas
- Create many sketches
- Build sketch models
14
Q
What are some hints for internal search?
A
- Make analogies
- Wish and wonder
- Distort ideas
- Use related stimuli
- Set quantitative goals
- Use the gallery method
15
Q
What is systematic exploration?
A
- As a result of the external and internal search activities, the team will have collected tens or hundreds of concept fragments—solutions to the subproblems. Systematic exploration is aimed at navigating the space of possibilities by organizing and synthesizing these solution fragments