PDD C3 Flashcards
1
Q
What is an opportunity?
A
- An idea for a new product, a newly sensed need, newly discovered technology, or a need and possible solution
- Generally expressed within a page using a descriptive title, narrative, and preliminary sketch
2
Q
What are horizons?
A
- Regions reflecting risk and uncertainty
- Horizon 1 opportunities are the safest and focus on existing needs/markets/solutions
- Horizon 2 opportunities focus on unaddressed existing needs/markets and unused solutions
- Horizon 3 opportunities are the riskiest and focus on new needs/markets/solutions
3
Q
What is the six step process to identify opportunities?
A
- Establish a charter
- Generate and sense opportunities
- Screen opportunities
- Develop promising opportunities
- Select exceptional opportunities
- Reflect on the results/process
4
Q
What ways are opportunities generated?
A
- Internally 46%
- Customer 23%
- Competitive 11%
- Sales force 5%
- University 4%
- Independent inventor 4%
- Distribution partner 3%
- Other partner company 2%
- Supplier 2%
