Paper 2 - Statistics (research methods) Flashcards
What is Quantitative data:
- Data that is expressed numerically. This data can be gained in experiments such as number of words recalled and this data is open and can be analysed statistically and easily converted into graphs
Strength of Quantitative data:
- Simple to analyse which allows comparisons to be drawn between groups of data and patterns and trends to be established. Meaning its easy to make conclusions about the data Whereas qualitative is wordy and difficult to statistically summarise
Weakness of Quantitative data:
- Lacks depth and meaning as it prevents ppts form being able to develop their thoughts, feelings and opinions. Therefore, may lack vital detail which reduces the internal validity
What is Qualitative data:
- Data expressed in words/descriptive data and would be written description about thoughts, feelings and opinions. (concerned with the interpretations of language)
Strength of quantitative data:
- Provides rich detail and depth which allows the ppt to develop their thoughts, feelings and opinions providing greater understanding of behaviour being studied
Weakness of qualitative data:
- Harder to analyse as it is difficult to summaries statistically to establish patterns + trends. Opens the data to potential researcher bias as analysis is based on their subjective interpretation.
What are the 3 types of data:
1) Ordinal
2) Interval
3) Nominal
What is Nominal data:
DISCRETE DATA
- form of categories
-
What is Ordinal data:
DISCRETE DATA
- Ordered/ranked
- No equal intervals
- Subjective
What is Interval data:
CONTINUOUS DATA
- Standardised
- Universal
- Official
- Objective
What is primary data:
- Data collected first hand/directly from ppts themselves and it specific to the aim of the study (gathered by questionnaire or interview)
Strength of primary data:
- Data is collected first hand specifically for the aim which allows the researchers to specifically target the information they require in a way that suits the aim. Increasing the internal validity of the data
Weakness of primary data:
- Data is conducted by the researcher themselves which involves time + effort to obtain data as well as analyse the findings
What is secondary data:
- Data that has previously been collected by another researcher not specifically for the aim of the study
Strength of secondary data :
- The data is easily accessed and requires minimal effort to obtain the researcher might find that information that they want to collect already exists therefore no need to collect primary data
Weakness of secondary data:
- The data may be poor quality or have inaccuracies it may be out dated or incomplete and might not meet the direct needs of the researcher (meet the aim)
What is Meta - analysis (secondary data):
- A form of research method that uses secondary data as it gains data from a large number of studies which have investigated the same research and questions and methods of research. And combines all information to make conclusions about behvaiour
Strength of meta-analysis:
- Data is gathered from a number of studies which allows us to view data with much more confidence and increases the generalizability of the findings across a larger population
Weakness of meta-analysis:
- May be prone to publication bias as the researcher may not select all relevant studies, choosing to leave out those studies with negative of non-significant results. Therefore data will be bias so incorrect conclusions can be drawn
What are the 2 ways of analysis qualitative data:
- Content analysis
- Thermatic analysis
What is content analysis:
- Analysing qualitative data by changing large amounts of qualitative data into quantitative this can be done by identifying meaningful codes
What is it meant by coding:
- The initial process of a content/thematic analysis where quantitative data is placed into meaningful categories
How is content analysis carried out:
- Read/watch video or transcript
- Create coding categories
- Re-read or re-listen and tally each time each code appears
- Present the quantitative data in a graph/table
What is thematic analysis:
- Analysis qualitative data by identifying emergent themes enabling us to present the data in a qualitative format
How is thematic analysis carried out:
- If data is not already a transcript create a transcript
- Read&re-read transcript
- Identify coding categories
- Combine codes to reduce the number of codes (3 or 4 themes that are linked)
- Present data in qualitative format
Strength of thematic analysis:
- Easy to access the reliability of the findings and conclusions because other researchers can access the materials and use the coding system to ensure findings are consistent
Weakness of thematic analysis:
Potential researcher Baia as the content that confirms the researchers hypothesis is more likely to be identified and recorded compared to the content that contradicts their aims lowering the internal validity if the analysis
What is reliability:
- The ability to repeat a study in similar conditions to gain consistency results
What are the 2 ways to assess the reliability of content analysis:
- Test re-test
- Inter-RATER reliability
What is+How to carry out Test re-test:
1) Researcher creates a series of coding categories and tallying every time it occurs
2) The SAME researcher repeated the content analysis on the SAME data
3) Compare the results from each content analysis
4) Correlate results from each content analysis using STATS test
5) Strong positive correlation - high reliability
What is+How to carry out Inter-RATER reliability:
1) Two raters read through the qualitative data and create coding categories together
2) Read exactly the same content but tally SEPARATELY
3) Compare both the tallies
4) Correlate them using appropriate STATS test
5) Strong positive correlation - high reliability
What is operationalizing:
- Means to be specific and clear when defining the coding categories to make the codes more measurable
What are the 2 ways to assess the validity of content analysis:
- Face validity
- Concurrent validity
What is face validity:
- Quickest way of assessing validity. Involves an independent psychologist seeing if a coding category looks like it measures what it claims to measure at face value
What is concurrent validity:
- Assessing validity by comparing the results of a new content analysis with the results from another pre-exisiting content analysis. Is results are similar can assume the test is valid
How to improve the validity of content analysis:
- Ensure coding categories are operationalized
- Researchers are trained in how to use the coding categories
What does measure of central tendency mean:
- The general term for any measure of the average value in a set of data E.g mean