Paper 1 - Social influence Flashcards
What is Internalisation:
The deepest level of conformity. A person changes both their public behavior and their private beliefs. This is usually a long term change as a result of - Informational social influence (The need to be right)
E.g. Becoming a vegetarian due to living with one at university
What is Compliance:
The lowest level of conformity. A person changes their public behaviour but not their private beliefs. This is usually a short term change as a result of - Normative social influence (The need to be liked)
E.g. If you are going out with your friends and you want to wear a dress and everyone else is wearing jeans you would change even if you don’t wan to and think the dress looked nicer
What is Identification:
The middle level of conformity. (Expectation to the social role) there does not have to be a change in private beliefs - Only exists when someone is in a social role.
E.g. A teacher tells of students when they are wearing PE kit even if the teacher doesn’t mind if the students wear it as this is meant to be their role
Weakness: Asch’s explanations for conformity
Asch’s research may be a ‘child of its time’. His research took place in a period of history when conformity was high. US was in McCarthyism; anti-communist period so were more likely to conform. Perrin + Spencer repeated the study with engineering students from the UK. They found only one student conformed. This questions the validity of Asch’s explanation of conformity because it is arguable that Asch’s study cannot be applied to a contempary society, therefore lacking temporal validity.
Weakness: Asch’s explanations for conformity
Asch’s research may have a culture bias. All the ppts were from America. America is an individualistic culture(where people are more concerned about themselves than the social group). China collectivist culture (where they value the group more than the individual). Bond + Smith conducted on Chinese ppts conformity rates are much higher than Asch found. This means that Asch’s explanation lacks population validity because they are all Western ppts therefore, you are unable to generalise the findings to other countries.
A01: Asch’s research into. minority influence
- Line study was conducted and Asch asked volunteers to take part in a “vision test” all but one of the ppts were confederates
Asch’s sample:
- 123 Male American undergraduates
Procedure of Asch’s study:
- Asked to look at 3 lines of different lengths - Questions asked “Which of the 3 lines is the same length as the standard line”
- Confederates were promoted to give the same incorrect answers on 12 of the 18 trails
- 32% real ppts conformed incorrect decision 75% conformed at least once 25% never conform
What are the variables affecting conformity within Asch’s study:
1) Group size
2) Unanimity
3) Difficulty of task
Weakness of Asch’s study:
Asch’s research may be a ‘child of its time’. His research took place in a period of history when conformity was high. US was in McCarthyism; anti-communist period so were more likely to conform. Perrin + Spencer repeated the study with engineering students from the UK. They found only one student conformed. This questions the validity of Asch’s explanation of conformity because it is arguable that Asch’s study cannot be applied to a contempary society, therefore lacking temporal validity.
Weakness of Asch’s study:
Asch’s research may have a culture bias. All the ppts were from America. America is an individualistic culture (where people are more concerned about themselves than the social group). China collectivist culture (where they value the group more than the individual). Bond + Smith conducted on Chinese ppts conformity rates are much higher than Asch found. This means that Asch’s explanation lacks population validity because they are all Western ppts therefore, you are unable to generalise the findings to other countries.
Weakness of Asch’s study:
Asch’s study also lacks ecological validity. As Asch used an artificial task it is not something that people do in everyday life therefore, the ppts behaviour will be unnatural. Demand characteristics also may play a role as if the ppts try to guess the true aim of the research this could lead them to a “please you or a screw you” mindset decreasing the internal validity. This decreases the validity because we can’t be certain that the IV had a direct effect on the DV which then the researcher won’t be measuring the behaviour they intended to study.
Weakness of Asch’s study:
Asch’s research may also be viewed as unethical. Ppts were lied to about the true aim of the experiment, they were told that the experiment was a vision test when really it was a test on conformity. They were also unaware that the other “ppts” were really confederates therefore, it is said to involve deception, and as a result the ppts didn’t give fully informed consent. Also some argue that Asch caused psychological harm to the ppts, as they were put under pressure when faced with a majority influence that was incorrect. This means that Asch’s study goes against some ethical guidelines, however the research gained outweighed the ethical issues regarding the ppts.
Group size: Asch’s variables affecting conformity
If 3 people disagree with you this will increase conformity levels
(If you add more than 3 this won’t increase the level of conformity anymore)
- Increases the level of conformity within the group
Unanimity: Asch’s variables affecting conformity
One confederate gives the wrong answer (social support) this decreases the level of conformity
- if confederates agree it will decrease the conformity levels but if they disagree it will increase conformity
Difficulty of task: Asch’s variables affecting conformity
Made line A, B, C look very similar so more people would conform
- the harder the task the more likely it is for more people to conform due to them not wanting to get the answer wrong and feel embarrassed.
Weakness: Asch’s variables affecting conformity
Asch’s research may be a ‘child of its time’. His research took place in a period of history when conformity was high. US was in McCarthyism; anti-communist period so were more likely to conform. Perrin + Spencer repeated the study with engineering students from the UK. They found only one student conformed. This questions the validity of Asch’s explanation of conformity because it is arguable that Asch’s study cannot be applied to a contempary society, therefore lacking temporal validity
Weakness: Asch’s variables affecting conformity
Asch’s research may have a culture bias. All the ppts were from America. America is an individualistic culture (where people are more concerned about themselves than the social group). China collectivist culture (where they value the group more than the individual). Bond + Smith conducted on Chinese ppts conformity rates are much higher than Asch found. This means that Asch’s explanation lacks population validity because they are all Western ppts therefore, you are unable to generalise the findings to other countries.
Weakness: Asch’s variables affecting conformity
Asch’s study also lacks ecological validity. As Asch used an artificial task it is not something that people do in everyday life therefore, the ppts behaviour will be unnatural. Demand characteristics also may play a role as if the ppts try to guess the true aim of the research this could lead them to a “please you or a screw you” mindset decreasing the internal validity. This decreases the validity because we can’t be certain that the IV had a direct effect on the DV which then the researcher won’t be measuring the behaviour they intended to study.
Weakness: Asch’s variables affecting conformity
Asch’s research may also be viewed as unethical. Ppts were lied to about the true aim of the experiment, they were told that the experiment was a vision test when really it was a test on conformity. They were also unaware that the other “ppts” were really confederates therefore, it is said to involve deception, and as a result the ppts didn’t give fully informed consent. Also some argue that Asch caused psychological harm to the ppts, as they were put under pressure when faced with a majority influence that was incorrect. This means that Asch’s study goes against some ethical guidelines, however the research gained outweighed the ethical issues regarding the ppts.
A01:
What are social roles:
- The roles that people play as members of social groups E.g. being a parent, a teacher, a police officer
A01: Zimbardo’s research AIM
- To investigate water the prison guards and the inmates confirm to their social roles
A01: Zimbardo’s research METHOD
- They advertised for people willing + people deemed ‘emotionally stable’
- students where randomly allocated - the ppts were also arrested in their homes to increase realism
- They had heavily regulated routines which included 16 rules (1 rule names where never used only numbers)
A01: Zimbardo’s research FINDINGS
- One of the prison guards took on his role so much that he asked to fo and see the doctor even though they were able to leave
- The study was stopped after the 6th day instead of the 14th day due to the psychological + physical health
A01: Zimbardo’s research CONCLUSION
- Everyone conformed to their roles - the power of a situation to influence people’s behaviour
Strength: Zimbardo’s research
Zimbardo’s study has high internal validity. Zimbardo’s study was a lab experiment and therefore had tight control over extraneous variables due to the study being in a controlled setting. E.g., The volunteers had to complete a psychological exam prior to ensure any mental instability would not affect the end results of the study. This means that other factors cannot affect the results such as participant variables. Therefore, having high internal validity means that a more established cause and effect relationship between the Iv and Dv can be formed then the findings were representative of what was being studied.
Weakness: Zimbardo’s research
Zimbardo’s experiment has been regarded as unethical. Ppts were put in a situation which caused a great deal of stress. The experiment had to be aborted after just 6 days due to the harm as some had mental breakdowns. This questioned the validity of Zimbardo’s research because the researcher didn’t protect the ppts from physical and psychological harm as Zimbardo didn’t inform the ppts in what they can and can’t do leading to mistreatment ppts were constantly being dehumanised E.g., blindfolded. This decreases the validity which is deemed unexpectable.
Weakness: Zimbardo’s research
Zimbardo’s research lacks ecological validity. Zimbardo’s Stanford prison study is an example of an artificial task. None of the participants were police officers or prisoners in real life, and playing those social roles is not something that people do in everyday life. Therefore, the participant’s behaviour will be unnatural. This questions the validity of Zimbardo’s research because this role/ task would be unnatural to all the ppts therefore, they may change their behaviour accordingly which would decrease the internal validity of the research.
Weakness: Zimbardo’s research
Zimbardo’s Stanford prison study is a “child of it’s time”. Reicher and Haslam partially replicated the Stanford prison experiment for the BBC. Their findings were very different from Zimbardo’s. In the BBC study the prisoners took control of the mock prison and subjected the guards to campaign of harassment. The researchers used social identity theory to explain this outcome. This questions the reliability of Zimbardo’s research because the research cannot be applied to a contempary society lacking temporal validity.
Ethical issues involved in Zimbardo’s research: NO informed consent
- Because they were arrested outside their own home (done without their prior knowledge) The ppts would have been unable to give their full informed consent and they were unaware of the true aim of the study
A01: Milgram’s Original study PARTICIPANTS
- Sample consisted of 40 males between the ages of 20-50
A01: Milgram’s Original study LOCATION
- Study took place at Yale university in the psychology department
A01: Milgram’s Original study OBTAIN SAMPLE
- Milgram obtained his sample through advertising (volunteer sampling) and the ppts that took part received $4.50