Organisational Environment Flashcards
What are the aspects on the general environment?
Economy
Tech trends
Sociological trends
Political/Legal trends
What are the aspects of the specific environment?
Customers Competitors Suppliers Industry Regulation Advocacy Groups
What are the two types of customer monitoring?
Reactive & proactive
What is public communications?
Voluntary participation by the news media and advertising industry
What is media advocacy?
Exposing questionable, exploitative or unethical practices, and forcing media coverage by buying media time.
Which is more aggressive, public communications or media advocacy?
Media advocacy
What does the punctuated equilibrium theory state?
Companies go through long simple periods of stability, followed by short periods of dynamic, fundamental change and end with a return to stability
What is environmental scanning?
Searching the environment for important events or issues that might affect an organisation, threats vs opportunities
What is the internal environment?
Events and trends within an organisation that affect the management, employees and organisation culture
What is organisational culture?
The values, beliefs and attitudes shared by organisational members
What causes strong organisational culture?
- Company founder
- Organisational Stories & Heroes
- Consistent organisational cultures - When a company actively defines and teaches organisational values, beliefs and attitudes
- Visible artifacts
What is a company vision?
A businesses purpose or reason for existing
How can organisational culture be changed?
Behavioural Addition/Substitution.
Change visible artifacts
Culture is very difficult to change
What defines environmental uncertainty?
Resource Scarcity
Environmental complexity
Change
