Online Advertising Flashcards
What is Online Advertising?
Online Advertising is a system a company uses via the internet or world wide web to promote their products and/or services in order to attract new customers and expose their products to the masses.
What methods do online advertisers use to promote their products and services?
Search engine results pages. Companies can register
with the bigger search engines (Google™, Bing, Yahoo!)
so that their websites appear high up in a list of
keyword searches or pay for links that appear when a
user does a search.
• Banner and pop-up adversements. These are
adversements that appear at the top of web pages or
pop up on web pages. These are often animated to
capture attention.
How do companies use E-Mail to market?
Uses email to send advertisements to customers (both potential customers and existing customers).
However customers often see this type of marketing as spam if it is sent as unsolicited bulk emails.
How can online advertisers be effective to customers?
1 Captures the attention of the target market through the use of design features
(colour, layout, graphics, animation, e.g. in banner advertisement) and is easily
accessible.
2 Retains consumers’ interest. For example, by directing consumers to additional
interactive information about a product, such as a video demonstration of a product.
The speed with which the information loads is also important to make sure that
consumers don’t lose interest.
What is pay per click advertising(PPC)?
If a surfer clicks on an ad, they will be re-directed through to the advertiser’s website. The website or web page provider Will receive a payment for every ad which is clicked on.
What does pay per click advertising(PPC) involve?
It involves websites or web pages hosting ads for other
What model does pay-per-click advertising use and what is it?
Affiliate model - Advertisements or links to a company’s website are placed on other websites (affiliates) and in return the affiliate site receives a percentage of the income for any customer that clicks through. Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big players in this field.
What companies use pay-per-click advertising?
Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big players in this field.
What is online data storage?
Data storage is another type of online service. Many organisations are providing facilities for you to store and back up your data on their computers, and to make files available to share with others.
What’s another name for online data storage?
The current term used for online data storage is ‘cloud storage’
What is data backup?
Data backup is a method of making copies of files. These copies can then be retrieved if disaster recovery is needed.
