Observations and Surveys (Pt. 1) Flashcards
2 ways to collect data
Watch and Record
Observational Methods
Naturalistic, Contrived, and Field Study
Naturalistic Observation
Observing an individual/group in their natural habitat, “real world” environment
Contrived Observation
Staged setting in the real world, contrived = deliberately created
Field Study
Collect data in the field without necessarily observing
Threats to valid + reliable observations
Observer bias, Observer effects, and reactivity
Observer Bias
When observers’ expectations influence their interpretation of participants’ behaviors.
Observer Effects (or expectancy effect)
When an observer inadvertently influences the behavior of participants (part. behavior changes to match observer expectations)
Preventing Observer Bias and Effects
Train developers well, develop clear instructions, use multiple observers to estimate reliability, used a masked design (blind)
Reactivity
A change in behavior when participants know another person is watching (EX: trying to act on their best (or worst) behavior
Preventing Reactivity
Unobtrusive observation (observer makes themselves less noticeable)
- (how to achieve unobtrusive observation) Hide, group infiltration, habituation, measure behaviors results
Behavioral Recording
Observing behavior and recording “what” is happening (tools: field notes, checklist, temporal measures, rating scales)
Field Notes
Unstructured, open-ended notes. Written, tape-recorded, etc.
Checklist
Structured description containing list of specific behaviors
Temporal Measures
When and how long a behavior occurs. Latency measures. Duration measures.