Observations and Surveys (Pt. 1) Flashcards
2 ways to collect data
Watch and Record
Observational Methods
Naturalistic, Contrived, and Field Study
Naturalistic Observation
Observing an individual/group in their natural habitat, “real world” environment
Contrived Observation
Staged setting in the real world, contrived = deliberately created
Field Study
Collect data in the field without necessarily observing
Threats to valid + reliable observations
Observer bias, Observer effects, and reactivity
Observer Bias
When observers’ expectations influence their interpretation of participants’ behaviors.
Observer Effects (or expectancy effect)
When an observer inadvertently influences the behavior of participants (part. behavior changes to match observer expectations)
Preventing Observer Bias and Effects
Train developers well, develop clear instructions, use multiple observers to estimate reliability, used a masked design (blind)
Reactivity
A change in behavior when participants know another person is watching (EX: trying to act on their best (or worst) behavior
Preventing Reactivity
Unobtrusive observation (observer makes themselves less noticeable)
- (how to achieve unobtrusive observation) Hide, group infiltration, habituation, measure behaviors results
Behavioral Recording
Observing behavior and recording “what” is happening (tools: field notes, checklist, temporal measures, rating scales)
Field Notes
Unstructured, open-ended notes. Written, tape-recorded, etc.
Checklist
Structured description containing list of specific behaviors
Temporal Measures
When and how long a behavior occurs. Latency measures. Duration measures.
Rating Measures
Measuring the quality or intensity of a behavior
Types of Temporal Measures
Latency Measures (elapsed time b/w two behaviors, or an event and a behavior).
Inter-behavior Latency (Elapsed time b/w two behaviors
Reaction Time: Elapsed time b/w an event and a response
Duration Measures
How long behaviors last. Appropriate when a behavior has a clear beginning and ending
(EX: time it takes to complete an exam, duration of a panic attack, time distracted on phone, etc.).
Rating Scales
For measuring quality or intensity of a behavior
(EX: locomotor scale - subjects receive a ranking depending on their stepping abilities)
(EX: Emotional Intensity Rating: Subjects receive a rating depending on the intensity of their emotional reaction)
Is it ethical for researchers to observe others’ behavior?
Considered to be OK to observe those in public places where people can expect their behavior to be public. IRB ensures ethical observation is used
Advantages to observing behavior in public
(1): No need to rely on people’s willingness or ability to provide info
(2) It lets you directly see what people do rather than relying on second-hand reports from them
(3): Naturalistic Setting (naturalistic observations)
Disadvantages to observing behavior in public
(1): Susceptible to bias
(2): Susceptible to reactivity
(3): Time consuming
(4): Only measuring overt behavior (can’t make assumptions about thought processes)