observational techniques Flashcards
define naturalistic observation
watching and recording behaviour in the setting within which it would normally occur
evaluate naturalistic observation
+ High external validity this means the findings can be generalised to everyday life
- replication is difficult due to the lack of control over the research situation
- many confounding and extraneous variables
define controlled observation
watching and recording behaviour within a structured environment
evaluate controlled observation
+ less CV’s and EV’s
replication is easier
- findings can’t be as easily applied to everyday life (low mundane realism)
define covert observation
Participants behaviour is watched and recorded without their knowledge and informed consent
evaluate covert observation
+ removes chance of demand characteristics
- ethics
define overt observation
Participants behaviour is watched and recorded with their knowledge and informed consent
evaluate overt observation
+ ethically acceptable
- demand characteristics
define participant observation
the researcher becomes a member of the group whose behaviour he/ she is watching and recording
evaluate participant observation
+ Increased insight into the lives of the people being studied ( high external validity)
- lose objectivity ( researcher identifies to0 strongly with those they are studying)
define non participant observation
The researcher remains outside of the group whose behaviour he / she is watching and recording
evaluate non participant observation
+ Allows researcher to maintain an objective psychological distance
- lose valuable insight gained in participant observation too far removed from the people and behaviour that they are studying