Obras Flashcards

1
Q

Who is the author of ‘Understanding Media: the extensions of man’?

A

Marshall McLuhan

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2
Q

What is the title of McLuhan’s work that discusses the impact of print technology?

A

‘La galaxia Gutemberg’

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3
Q

Who wrote ‘La producción y distribución del conocimiento en EEUU’?

A

Fitz Machlup

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4
Q

What is the title of Peter Drucker’s work?

A

‘La sociedad post capitalista’

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5
Q

Who is the author of ‘Public Opinion’?

A

Walter Lippmann

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6
Q

What is the title of M. Olmsted’s work?

A

‘The Small Group’

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7
Q

Who wrote ‘Epistemología Comparada’?

A

Kurt Lewin

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8
Q

What is the title of Gustave Le Bon’s work?

A

‘Psicología de las masas’

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9
Q

Who is the author of ‘the people’s choice’?

A

Paul Lazarsfeld

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10
Q

What is the title of the work by Shannon and Weaver?

A

‘A mathematical theory of communication’

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11
Q

Who wrote ‘Traditional and Critical Theory’?

A

Max Horkheimer and Theodor W. Adorno

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12
Q

What is the title of Horkheimer and Adorno’s work that discusses Enlightenment?

A

‘Dialéctica de la Ilustración’

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