No Time To Die - everything but industry Flashcards
Background
- The film was released in September 2021 and was Daniel Craig’s fifth and final film starring as James Bond.
- Delayed release due to Covid 19 (it was meant to have come out in 2020)
- It had the most expensive budget of any Bond film with 250 - 301 million $.
- Poster was designed by Empire Designs.
Social, political, historical context
- James Bond is an action hero from the 1960s, who embodies historical masculine traits.
- ‘Bond Girls’ are part of the Bond franchise and are usually insignificant to the narrative and are disposable - however this is not the case with Craig’s Bond films.
- Craig’s performance as Bond is not as sexist and more vulnerable than previous 007s.
- Hollywood’s representation of race and ethnic minorities has changed: moved away from the exoticism we can observe in previous Bond movies.
- New 007 Nomi black female 007, has resulted in a minority of racists troling the cast members.
- LGBTQ + representation through character Q
Media Language: Image
- James bond’s outline borders the rest of the characters - he is the hero, protecting them and guarding them all - makes him superior to all of them evil, good, man and woman alike as though they all exist within him.
- Back turned to the viewer - Craig’s last film could be showing that he’s leaving behind his role as 007 - foreshadowing the end - he’s leaving for good (dies).
- layering of images = depth = narrative depth = many storylines and lots to think about
- Safin (Rami Malek), Q (Ben Whishaw) and
Swann are looking directly at the audience,
seemingly making eye contact. This is a
common convention in film posters and helps give a more personal approach to this format. - The dominant image is a mid-shot of James Bond, smartly dressed. This suggests that he is the film’s protagonist. According to Vladimir Propp’s theory, he would be considered the ‘hero’.
This is reinforced by the action shots of him on a bike and in a car, which connote he is on a quest.
Media Language: Costume
Elegant dress code for the women - seductive, beautiful - still catering to audiences who also loved the older Bond films and like to see the traditional typical narratives i.e. Bond’s car/ guns and gadgets and Bond girls.
Nomi 007 wears a military outfit and an earpiece - which connotes her role as an active agent. Like Bond, as a 00 agent, she is a trained assassin. Her calm and focused facial expression connotes that she is in control. This reflects the shift in the Bond narrative towards more contemporary depictions of women.
Bond wears a suit - wealth, power, refined and always professional look of Bond - this is exactly what we expect of him as he embarks on a final journey.
Media Language: colour codes
blues + navy
firery orange
serious, sinister, enigmatic
action, conflict, warning for dangers
Crisp and modern more elegant compared to previous Bond posters. less gaudy.
Media Language: Props
Aston Martin = affluent symbol for the franchise
Guns - discrete - fighting - the women are anything but vulnerable - she is on the action - however, Bond does not have a gun suggesting that he has matured and is a little weary - once again foreshadowing that his time as 007 is earing it’s end. Unstereotypical representation of a man - he is not armed and aggressive or violent behaviour does not necessarily define his masculinity.
Media Language: Logo
Used thrice - emphasises the bran + even though James Bond has evolves and his role has changed, the franchise is still about 007 - still the same 007 that the fan’s love - this doesn’t have to change with Craig’s departure.
Media Language: Rule of Thirds
007 brand - acknowledges the brand identity above all in order to form anticipation in familiar audiences who will now know what to expect + very well known franchise enhances the prestige.
Narrative - as all film posters to they evoke interest and use enigma codes
Title - the last thing to think about and provides anchorage for the entire narrative - becomes more memorable.
Media Language: Written codes
either that Bond could be so active that he doesn’t even have the time to die, suggesting that the film will be fast paced and exciting, or it could be read as a bad time to die, suggesting a more sombre tone to the film.
