Justin Bieber - Intentions - Background/Context Flashcards
Name of the shelter for vulnerable women and children?
Alexandria House - LA
When was the music video released?
February 2020
Significance of release date - #Blacklivesmatter/ COVID-19
Bieber and Quavo performed an acoustic version of the song at a virtual event, hosted by celebrities to raise awareness about social-justice and the impact of COVID on vulnerable communities.
Bieber also purposely raised awareness about black lives matter and women’s rights.
Alexandria House
Through its support of Alexandria House, the
video reflects the social contexts of campaigning for racial and gender equality.
Cultural Influence of God’s Plan - Drake
One interpretation is that Bieber, and other celebrities alike employ a similar format in their videos in order to present themselves as generous, and caring, and as Propp’s hero. This can be seen with Intentions as it mimics a similar narrative to God’s Plan by Drake. Bieber is also associated with Dobrick - a Youtuber who gives away cars.
The video features documentary footage:
of women from the shelter talking about their experience and the video follows their narrative. the founder of the shelter also speaks about HER INTENTIONS ‘to speak
truth to power, to speak about the injustices and
the need for equity’
What was Bieber’s main aim with the video?
Bieber has spoken about the background of the video, explaining that he wanted to ‘shine a light on issues that people are often overlooking’
Where was the video premiered?
On Bieber’s youtube channel - features vocals from Quavo
How much did Bieber raise for the shelter and what was the name of the fund?
Bieber set up an ‘Intentions Fund’ to help the
women and children of Alexandria House,
donating $200,000.
