Magazines Key Terms

Question 1

Main Image

Answer 1

depends in the genre of the magazine but generally a main image of a model or object that sets the tone for the issue and is the focus of the front page. Generally representative of the audience’s interests as must grab attention.

Question 2

Minor Image

Answer 2

smaller images that accompany the main image

Question 3

Masthead

Answer 3

the name of the magazine or logo generally placed at the top

Question 4

Typography

Answer 4

the house style and brand identity is generally recognisable through the typography. Very consistent. Vogue’s masthead font is DIDOT

Question 5

Mode of Address

Answer 5

choice of using personal pronouns and questions and imperatives to address the reader/ the model’s address of the audience.

Question 6

Puffs

Answer 6

Promotional stickers that make certain articles or content stand out from the rest of the cover

Question 7

Graphics

Answer 7

essential features that add interest such as dates, prices and barcodes

Question 8

Slogans

Answer 8

a main cover line that provides anchorage for the main image

Question 9

Buzzwords

Answer 9

accentuated words that grab the interest of a reader