NEW MARKET DEVELOPMENT FINALS (INTERNATIONAL MARKETING)

Question 1

refers to the marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm

Answer 1

international marketing or global marketing

Question 2

organisational and consumer behavior

Answer 2

organizational buying behavior
international negotiations
consumer behavior
country of origin

Question 3

global strategy

Answer 3

competitive strategy
strategic alliances
global sourcing
multinational performance

Question 3

conceptual development
competitive advantages vs. competitive positioning
sources of competitive advantage and performance implocations

Answer 3

competitive strategy

Question 4

learning and trust
recipes for alliances success
performance of different types of alliances

Answer 4

strategic alliances

Question 4

global sourcing in a service context
benefits of global sourcing
country of origin issues in global sourcing

Answer 4

global sourcing

Question 5

determinants of performance
a different interpretation of performance

Answer 5

multinational performance

Question 6

analytical techniques in cross-national research

Answer 6

measurement issues
reliability and validity issues

Question 6

market segmentation

Answer 6

Macro approach
micro approach

Question 7

countries can be seen as segments. For example, there will only be a large market for pharmaceuticals in countries with certain income levels, and entry opportunities into infant clothing will be significantly greater in countries with large and growing birthrates

Answer 7

Macro approach

Question 7

this approach caters to segment within countries.

Answer 7

micro approach

Question 8

micro approach can be approached in two ways

Answer 8

intra-market segmentation
inter-market segmentation

Question 8

this involves segmenting each country’s markets. here the company entering a new market segments that market to attain greater understanding of it

Answer 8

intra-market segmentation

Question 8

this involves the detection of segments that exist across borders. it may be notes that not all segments that exist in one country will exist is another that the sizes of the segment may differ significantly

Answer 8

inter-market segmentation

Question 8

developed by various multinational companies on a global level in order to set a common brand platform for their products and brands. it is then passed on to each local or domestic market which makes adjustment for their country and manages its implementation.

Answer 8

international marketing

Question 8

the principal modes of engagement

Answer 8

exporting
joint ventures
direct investment

Question 8

exporting is further divided into

Answer 8

direct and indirect exporting

Question 8

involves a firm shipping goods directly to a foreign market

Answer 8

direct exporting

Question 9

utilize a channel/intermediary, who in turn would disseminate the product in the foreign market

Answer 9

indirect exporting

Question 10

from a company’s standpoint, it consists of the least risk. this is so since no capital expenditure, or outlay of company finances on new non-current assets, has necessarily taken place

Answer 10

exporting

Question 10

is a combined effort between two or more business entities, with the aim of mutual benefit from a given economic activity

Answer 10

joint venture

Question 11

in this mode o engagement, a company would directly construct a fixed/non-current asset within a foreign country, with the aim of manufacturing a product within the overseas market.

Answer 11

direct investment