Neuro predictions of communication relevant outcomes

Question 1

What is the brain as a predictor approach?

Answer 1

This approach predicts key psychological or psychphsiological or behavioural outcomes using brain activity as a predictor, mediator or moderator

Question 2

How do you apply the brain as a predictor approach to communication science?

Answer 2

1. specify the hypothesis and selection of neural variables
2. collect the data
3. Comina tge neural data and behavioural outcomes in statistical models (use brain as a predictor, mediator or moderator)