Heuristic system model

Question 1

What are three states of the heuristic system model?

Answer 1

Accuracy motivation, defensive motivation and impression motivation

Question 2

What is the heuristic system model?

Answer 2

This model shows the motives people have to engange in certain information processing

Question 3

What is the link between HSM and cognitive dissonance?

Answer 3

Defining the goals as a person helps with the attitude in taking consistent choices which prevents cognitive dissonance. Because you are fulfilling your desires and beliefs/

Question 4

Readers want attitude consistent but also two-sided messages (Yes or no?)

Answer 4

Yes

Question 5

What are rationalities of fast and frueqal heuristic approach?

Answer 5

Unbounded rationality (taking in a lot of information) and bounded rationality (taking in less to little information)

Question 6

What are the 3 types of heuristics?

Answer 6

Take-the best, Retrieval influency and recognision heuristic

Question 7

What is a heuristic approach and how does this influence cognitive dissonance?

Answer 7

People make choices based on rule of thumbs (ff heuristics) on multible dimensions and therefore ingage in selective exposure. Choosing media that is in line with what they want to see and consume and decreasing cognitive dissonance. Because they are more comfortable.