Media habits

Question 1

How are habits activated?

Answer 1

By mental associations outside of their original context. Influened by cognitive structures

Question 2

How to habits connect to cognitive efficiency

Answer 2

It takes less cognitive effort to perform a habit and therefore it is more efficient for the brain to process

Question 3

Which beliefs/components influence choice behaviour?

Answer 3

Bheavioural beliefs, normative beliefs, Evaluations, control beliefs and intentions

Question 4

How do media habits differ from other habits?

Answer 4

Media habits are not completely habitual because executive control still interfears with this.