netflix case study Flashcards
who did netflix partner with
microsoft
who is the CEOs of netflix
ted sarandos and greg peters
how many households were sharing passwords
100 million
how much is basic with ads
$6.99
how many minutes of ads per hour
4
when did the basic with ads change come into effect
November 2022
how much is the extra fee nfor password sharing
$7.99
when did netflix launch the video games
2023
what happened to their number of sales/subsriber growth
1 million global subscriber’s lost between april and july of 2022
what happened to their net profit figures
declined by 12.2% in 2022 and 18.3% in the first quarter of 2023
what happened to their percentage of market share
dropped by 15 % between 2017 and the end of 2022
how did they diagnose
Netflix saw they were facing an increase in competition, saw it was necessary to increase subscribers
saw the passwords sharing is contributing to revenue loss
saw they needed mike verdure for games to make it long term
how do they have a good CC
provide a unique environment for their associates to perform their best work - unlimited holidays
hire diverse
high degree of power to make decisions
how did they do the unfreeze step
highlighted the challenge of widespread account sharing.
saw competitive pressure
communicated the change to prepare for team changes
how did they do the change step
netflix introduced each change
how did they do the refreeze step
continued to communicate to stakeholders about the change
Netflix continued to invest into the gaming business.
aimed to establish a new norm in its subscription offerings
number of sales in 2023
33.7 billion
number of sales in 2022
31.6 billion
number of sales in 2021
29.7 billion
number of sales in 2020
25 billion
net profit figures in 2023
5.4 billion
net profit figures in 2022
4.5 billion
net profit figures in 2021
5.1 billion
net profit figures in 2020
2.8 billion
