Need To Know Research Methods Flashcards
Co- variables
- two measured variables in a correlational analysis
- variables must be continuous.
Content analysis
- method used to analyse qualitative data
- Allows researcher to take qualitative data & turn it into quantitative data
Aims
-statement of what researcher intends to find out in research study.
Hypothesis
-precise & testable statement about assumed relationship between variables
Directional hypothesis
-States direction of predicted difference between two conditions or two groups of participants
Non directional hypothesis
- Predicts simply theres a difference between two conditions or two groups of participants without stating direction of difference.
- Two tailed predicts effect between variables but not which way eg therell be an effect between amount of energy drink consumed & number of words spoken in following 5 mins
Sampling
- method used to select participants like:
- random sampling
- opportunity
- volunteer sampling
- sample behaviours in observation like event or time sampling.
Population
- group of people that researcher is interested in
- group of people from whom sample is drawn.
- group of people about whom generalisations can be made
Random sample
-sample of participants produced using random technique such that every member of target population being tested had equal chance of being selected
Pilot study
- Small trial versions of proposed studies to test effectiveness and make improvements
- helpful in identifying potential issues early
Qualitative data
- non numerical language based data collected through:
- interviews
- open questions
- content analysis
Investigator effects
-Occur when researcher unintentionally or unconsciously influences outcome of research they’re conducting.
Reliability of content analysis
- Analysis can be repeated
- reliability is measured using inter rater reliability
Directional hypothesis
-researchers predicting direction or effect one variable will have on another be it positive or negative
Evaluation - repeated measures
Strengths and weaknesses
- Strengths- no individual differences as peoples scores in one condition are compared to their scores in a different condition, fewer participants required
- Weaknesses- time consuming as all participants have to do both conditions
Evaluation - independent groups
Strengths and weaknesses
- Strengths - quicker as two groups cans do task simultaneously
- no order effects;all participants start condition naive
- Weakness - individual differences can affect results
- eg people in one condition are better at maths than those in other condition
- requires more participants however many that researcher obtains has to be divided into 2 groups
Evaluation- matched participants
Strengths and weaknesses
- Strengths- limits effect of individual differences
- as participants should be matched on important characteristics
- done quickly both groups can complete tasks simultaneously
- Weaknesses - hard to find people that are good match because there’ll still be differences
- requires large number of participants
Laboratory experiment-
- experiment conducted in special environment (lab) where variables can be carefully controlled
- researcher manipulated IV
- measures DV
Field experiment
- controlled experiment conducted in any environment outside of lab.
- Researcher manipulates IV
- measures DV
Difference between lab and field experiment
- lab experiment conducted in special environment
- unlike field
- lab experiments-participants aware they’re taking part in an experiment
- field they’re not usually aware
Similarity between lab and field experiment
- both IV is manipulated by experimenter
- Both make sure IV is manipulated deliberately to draw causal conclusions from it
Example of lab experiment
- loftus and Palmer study of eyewitness testimony
Example of field experiment
-Johnson and Scott’s 1976 study of weapon focus
Advantages and disadvantages of lab experiment
- high degree of control - increases validity of study
- participants aware of being studied
- more likely to lead to demand characteristics
- reduces validity
Advantages and disadvantages of field experiment
- participants aren’t aware of being studied so behaviour is more natural
- less control
Sampling error
-amount of difference between sample and population