Multimodal Analysis Flashcards
Semiotics
The study of signs/symbols and their use/interpretation.
Multimodality
Use of more than one mode simultaneously.
Example of multimodality
Music videos.
3 modes:
Textural, Aural, Visual.
Words and lyrics are part of which mode?
Textural
Music is part of which mode?
Aural
Pictures are part of which mode?
Visual.
Gestural is a facet of…
Each mode.
Give an example of a combination of textural and visual modes.
Love is textural, while the red lettering and the hearts are visual.
Love and domestic violence are shown together. This is an example of…
The way modes can interact to impact perception and change meaning.
What is the most common combination of modes?
Visual and textural.
In Lana del Rey’s music video “Video Games”, she affirms that life is worth living with the lyrics “Heaven is on earth with you”. This is an example of which mode?
Textural
Music that sounds sad is in a ___ key, while music that sounds happy is in a ___ key.
Minor, Major.
Cadence
End of a musical phrase.
Iggy Azalea’s “Fancy”, which sarcastically mocks the teen life, is an example where modes ___.
Conflict.
