MSM: Long Term Memory Flashcards
1
Q
What did Bahrick aim to do?
A
Investigate the duration of the long term memory
2
Q
What was the procedure of Bahrick’s yearbook test?
A
392 American ex high school students aged 17-74 tested for recall in four ways
3
Q
What were the 4 ways in which recall was tested in the yearbook test?
A
- Free recall of the names of as many former classmates
- Photo recognition test, identity former classmates from 50 photos
- Name recognition test
- Name and photo matching test
4
Q
What were the findings of Bahrick’s study?
A
- 90% accurate in face and name recognition after 15 years
- 70% accurate for face recognition after 48 years
- 60% accurate for free recall after 15 years
- 30% accurate for free recall after 48 years
5
Q
What was the conclusion of the yearbook test?
A
People have very long term memories
6
Q
What are 3 evaluation points for the yearbook test?
A
- Lacks population validity/ ethnocentric
- High ecological validity
- Ethical issues: don’t know they are being studied
7
Q
What is the capacity of the LTM?
A
Potentially limitless
8
Q
What is the duration of the LTM?
A
Potentially unlimited
9
Q
What is the encoding of the LTM?
A
Semantically
