MSK 16 Flashcards
What is Advertising?
Promotion of goods or services
Why regulate medical advertisement?
That we can protect people of taking extra medicine.
Medicines are not ordinary articles of commerce.
What is a medicine according to Act?
to human beings for therapeutic purpose
What is the medicine therapeutic claim mean?
Any product which make therapeutic claim called medicine.
What is a registered medicine mean?
taken consent from ministry of health and that medicine need to be notified in the gazette.
How can we tell that a medicine is registered or not registered?
looking Medsafe website by checking chemical name and trade name and classification of it.
During advertising how they can claim for therapeutic effects?
It is written claimed in Medsafe website like antipyretic effect.
But if not then cant clain during advert
Therapeutic vs health claim
Therapeutic claim: Claims for therapeutic purposes.
Health Claim: Claims which support normal physiological function and not claims for therapeutic purpose. Ex: Helps normal bowel regularity or Support joint mobility and flexibility
Prescription medicine for advertisement
Must need to mention the word "Prescription Medicine" or similar meaning The name of each active ingredient The quantities of each ingredient Statement about the purpose of use Risks and benefits And how to find further information
Advertisement of Restricted medicine how?
A statement says “only available from your pharmacist”
If symptoms persist, see your doctor or health professional
Use only as directed
Name of each active ingredient or statement” always read the label”
Statement of purpose of use
Any other warning statement issued by ministry of health
Advertisements requirements for Pharmacy only and general sale medicine?
Statement If symptoms persist see your doctor or health professional
Use only as directed
Name of each ingredient or always read the label
Purpose of use of the medicine
Any worning statement by the ministry
Advertisement information must be?
Correct and cannot be misleading
Patient can understand
Factual and provable
“Must not state” or suggest that medicine cannot harm or is not habit forming
HDC code of rights about professional guidelines?
Right 4: right to services in an appropriate standard
(2) every consumer has the right to receive services provided that comply with legal, ethical, professional, and other relevant standard.
Advertising guidelines medicines of potential misuse?
Staff where staff can supervise selection of the medicin
Price type should be same size as type used for product benefit
No incentives to purchase additional quantities
Only small pack size should be advertised
Avoid competition
Should not be sale via internet
Advertising of control drug?
Control drugs is restricted.so only can be advertisement and distributed to practitioners or pharmacist.
