MPTH Flashcards
MIDTERM EXAM REVIEWER
In a hospitality setting, the guest exists to be served; the operator exists to serve. To be able to be considered as hospitable, the operator must be successful in making guests feel comfortable and well-catered to.
The Operator Perspective
There can be a broad spectrum of tourist behavior depending upon the place they belong to. North Americans like to follow their own cultural framework. Japanese and Korean tourists like to visit places in groups.
Place of Origin
where food and beverages are served but they are not the primary business
NON-COMMERCIAL FOOD SERVICES
The word hospitality is derived from the Latin word, ________ which means ________.
“Hospes”, guest
A few social factors such as a person’s social network, which provide first hand information that can alter a person’s decision of visiting or not visiting a particular place.
Social Factors
This component means the reachability of the place of destination the tourist wants to visit via various means of transportation. It is the primary service that the tourist needs to make travel possible
ACCESSIBILITY
is a geographical location which has the necessary components to attract tourists and meet their needs- usually due to its cultural and natural values.
Tourist destination
is any activity that people do for rest, relaxation and enjoyment to make them free from the demands of work and duty.
RECREATION AND ENTERTAINMENT
involves traveling exclusively within the residents’ own country with the benefit of having no problem in language barrier, currency, documentation barrier and socio-cultural differences.
Domestic Tourism
bring travelers into a country as a group or through individual tour packages
Inbound Tour Operators
This kind of leisure is mainly associated to activities that involve children, young adult and teens
PLAY AND ACTIVITY-BASED LEISURE
PHYSICAL RECREATION CAN BE DIVIDED INTO 2 TYPES:
- BASED ON THE ROLE OF THE PERSON INVOLVED:
-active or participative, e.g. playing volleyball and basketball
-passive or spectator, e.g. watching a game - BASED ON THE LOCATION OF PHYSICAL ACTIVITY
-Land-based recreation and tourism
examples: hiking, golfing, biking, camping, and sports game
-Water-based recreation and tourism
examples: swimming, scuba diving, sport fishing and canoeing
is another important element and can determine what form of transport would be taken to complete the journey.
Distance to travel
agency responsible for the promotion of responsible, sustainable and universally accessible tourism
United Nations World Tourism Organization (UNWTO)
can’t be stored for later sale or use
Perishable
is an organization of tour operators and allied members actively involved in the advocacy of responsible tourism.
Philippine Tour Operators Association (PhilTOA)
Was the every first chairman of the Philippine Tourism Authority. He also became the president of the Pacific Asia Travel Association and World Tourism Organization which promulgated the Manila declaration of world tourism. Under his stewardship in 1980, one million tourists arrived to the Philippines and the tourism industry in the Ph became the third largest dollar earner in the Philippines.
Jose D. Aspiras
May include vice-versa transportation, hotel and lodging, food and beverage, choice of destination that the tourist would like to visit, availing special products specific to the tour operator that the tourist is having business with- such as tour guides and souvenirs.
Package tour
are temporary visitors staying at a place at least or more than 24 hours.
Tourist
main tasks include building tourism infrastructure, designation, regulation and supervision of Tourism Enterprise Zones (TEZs), operation and management of TIEZA Assets , and the collection of the Philippine Travel Tax.
Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
quality depends on who provides them and when, where and how
Variable
A tourist falling in this category is usually non-adventuresome. They prefer to return to familiar travel destinations where they can relax and know what types of food and activity to expect. Such tourists prefer to drive to destinations, stay in typical accommodations and eat at family-type restaurants.
PSYCHOCENTRIC (THE REPEATER)
The increase in the needs of the people results to increase in demand of tourism and hospitality services such as restaurants, lodging and car rentals. With technology, restaurants and hotels use reservation, seating and guest management tools to reduce such problems.
The Tech Perspective
is the process of making movement of people from one place to another using primitive and simple to modern and complex means of transportation.
TRANSPORTATION
Phase I: BUBBLE TRAVELERS
Phase II: Idealized Experience Seekers
Phase III: Seasoned Travelers
Phase IV: Complete Immersers
Henley Center Model of Holiday Making
Founded the Marriott Corporation which has continued to be an important asset to the hospitality industry. He quoted, “take care of your people and they will take care of your business.”
J. Williard Marriott
these are not travel agents and they do not operate the tours. Instead these are operators that work as a liaison and booking agent of various products to tour operators in other markets such as Philippines to USA
Receptive Tour Operators
This includes national tourism boards, government agencies such as Department of Tourism, city or provincial tourism offices and community tourism offices. _____ promote “the long-term development and marketing of a destination, and the maintenance of such places.
DESTINATION MARKETING ORGANIZATIONS (DMOs)
also referred to inclusive tour is product wherein tourist can buy all-in-one services of all the components of tourism and hospitality that will be needed by the tourist to be relaxed in his or her destination.
Package Tour
in terms of development and maintenance of transport which provides the link to the tourist destination as well as the tourist attractions at the destination. Regular and convenient transports also add to the attractiveness of the site.
Access
can’t be seen, tasted, felt, heard or smelled before being purchased
Intangible
organization representing the collective voice of hotel owners across the country. Our mission is to foster a conducive environment for the growth and success of the hotel industry.
Philippine Hotel Owners Association
There are four characteristics of tourist products:
- Tourist product is service.
- Tourist product is largely psychological in its attraction.
- Tourist product tends to vary in standard and quality.
- Supply of the product is not fixed.
Factors that Favor the Growth of TH
- Rising expenditures capacity of large sections of the population
- Increasing number of retired people who want to leisure travel
- Increase in the number of holidays- special holidays, non-working holidays, etc.
- Migration of people
- People are becoming more focused in career development-increasing business travels
- Loan availability
- Higher educational attainment
- Growth and development of cities
- Discovery of new and virgin islands
- Easier ways to book for package tours
- Easier ways to book for cheap package tour (promos) and inexpensive transportation
- Modern transportation due to technological and engineering advancements
- Advances in communication
- People are becoming more family-oriented
- Shift in values
The success of a tourist destination may be dependent on three basic factors:
Attraction, Amenities and Access.
Package tour classifications:
1.) independent inclusive tour (IIT)
2.) group inclusive tour (GIT)
wherein the tourist travel to the site or destination individually
Independent inclusive tour (IIT)
These tourists have an intention of immersing completely into the foreign culture, heritage, culinary experience and language. Their holiday is well-planned but not well-structured.
Phase IV: Complete Immersers
involves traveling outside the country and may show possible problems in language barrier, currency, documentation barrier (visas, passport) and socio-cultural differences.
International Tourism
is considered to be the most important basic
component of tourism. _______ means any
things or any places that a person desires. _______ determines the choice of the tourists to visit a destination or choose a particular thing to buy rather that others
ATTRACTION
agency mandated to ensure the safety of both domestic and foreign diving enthusiasts and to promote the Philippines as a premiere dive destination.
Philippine Commission on Sports SCUBA Diving (PCSSD)
Recognized as the first professional travel agent. He was the founder of the first world travel agency. He is credited for making world travel possible for the middle class. The phrase “Cook’s Tour” arose from his name which means touring to many places and briefly stops at each place for a period of time.
Thomas Cook
2 types of travel:
business travel - wherein a person travels to another place for work and spends money on hospitality and tourism products (lodging and food and beverages)
leisure travel - wherein a person travels for recreation and entertainment.
5 ELEMENTS OF TRAVEL
- Reason for Journey
- Distance to Travel
- Length of Stay at the Destination
- Residence of the Tourist
- Form of Travel
This is an important element for the destination’s government for them to monitor which country or race visits their country frequently. This will be analyzed statistically and may help the destination’s government to plan for better development of tourism and hospitality sectors available in their country and to help them attract more tourists.
Residence of the tourist
He was once recognized as the ”biggest hotel man in the world”. He was described by the New York Times as the “master of hotel finance”. He also pioneered the 1 to 5 rating system of hotels and combined hotels with resorts and casinos. In 1954, he formed a group of American hotels which followed standard operating procedures (SOP) to standardized operations.
Conrad Hilton
These tourists are more affluent than the idealized-experience seekers. They are more confident to experiment and experience different places and environments. They are more adventurous and prefer individualistic tours.
Phase III: Seasoned Travelers
5 COMPONENTS OF LEISURE/RECREATION
- SPORTS AND PHYSICAL RECREATION
- ARTS AND ENTERTAINMENT
- COUNTRYSIDE RECREATION
- HOME-BASED LEISURE
- PLAY AND ACTIVITY-BASED LEISURE
