Motivations And Attitudes Flashcards
Motivation thy
Instincts, drive reduction, arousal, cognitive, higherarchy of need
Drive reduction theory (motivation)
A need energizes a drive
The drive aims to reduce that need
Maslows hierarchy of needs
Motivation theory
A pyramid I
(Top) self actualization (personal potential)
Incentive theory (motivation)
A reward is presented after an action.
POSITIVE reinforcement is used to increase future frequency of an action
Leptin
Hunger suppressant
Attitude (ABC)
Learned tendency
Components
Affective: feel, emotion
Behaviors: actions
Cognitive: belief, knowledge
Foot in the door
Agree to small things first, then they get bigger
Role playing
New roles are weird at first, but become natural after awhile
Social psychology
External
Attribution (social psych. Situations)
Inferring the cause of behaviors
Internal:
external (looking at other people): consistency, distinctiveness (is the situation distinct), consensus (do other people do this)