Motivation & addiction Flashcards
Motivation and emotion
What force moves us into action/decisions
Emotion: what arouses/affects us
Examples of motivators to use certain media
To become popular Self promotion Showing off Social reasons Escaping reality Avoiding loneliness Relaxation Remembering events Creation
5 assumptions/further definitions of motivation
Its a condition that energizes behavior and gives it direction
It can be either conscious or unconscious desire
Often controllable by a conscious choice
Influenced by internal and external factors
Motivation is used to reduce the sensation of need
Instinct theory
Most behavior is completely determined by innate biological factors
Instincts are goal directed, innate patterns of behavior that is not an outcome of learning or experience
Example of instinct: curiosity, maternal instinct
Drive theory
People are driven by biological drives or needs, the goal is drive reduction (such as eating to reduce hunger)
Homeostasis (drive theory)
Organism seek a balanced condition of the body (eg not hungry)
Maslows hierarchy of needs: basic needs
Physiological needs (food, warmth, water, rest)
Safety needs
Maslows hierarchy of needs: psychological needs
Belongingness and love needs (intimate relationships, friends)
Esteem needs (prestige and feeling of accomplishment)
Maslows hierarchy of needs: self-fulfillment needs
Self-actualization: achieving ones full potential, including creative activities
Evolutionary perspective of hierarchy
The most basic motives being related survival, followed by motives of reproduction and survival of offspring
Individual pattern of hierarchy
An individual’s motivational hierarchy is not rigid but can be influenced by proximal stimuli and by the persons developmental level
Intrinsic vs extrinsic motivation
Intrinsic: the activity is in itself rewarding, the desire to engage in an activity for its own sake rather than external consequence (passion, creativity, is long lasting)
Extrinsic: the desire to engage in an activity to achieve of avoid an external consequence (reward or punishment). This disappears when the external trigger (reward or punishment) is removed
Incentives
The target of motivated behavior and typically rewarding
Primary vs secondary incentives
Primary: natural rewards, activate the brain’s dopamine system (reward) without need for learning
Eg. Sweet taste
Secondary: established through learning/conditioning
Intrinsic becomes extrinsic motivation and vice versa through…
Over-justification: reward is given without regard for quality of performance (int > ext)
Internalization of extrinsic motivation: extrinsic motivation is taken in and integrated in value system:
Eg. Kid starts liking to draw