MOOC 6: How to Translate Strategy into Project Portfolio Plan Flashcards
1
Q
What is the reactive approach to choosing a project?
A
- Score projects on criteria
- Project with highest score is chosen
Disadvantage is that from can end up with unbalanced set of projects
2
Q
What is the proactive approach to choosing a project?
A
- Budget for innovation
- Buckets for alternative opportunity areas
- Define criteria per bucket
- Classify and choose projects
3
Q
What is appropriability?
A
The degree to which a firm can capture the revenues from an innovation
4
Q
What are four ways to protect intellectual property?
A
- Patents
- Copyrights
- Trademarks
- Secrecy
5
Q
What are three patent conditions for invention?
A
- Invention has to be new
- Invention must be useful
- Invention should not be obvious
6
Q
What are design patents?
A
Refer to the visual shape of an object
