MOOC 2: Adoption Lifecycle and Innovation Adoption at the Individual Level Flashcards
1
Q
What are the five sections of the adoption lifecycle?
A
- Innovators
- Early adopters
- Early majority
- Late majority
- Laggards
2
Q
What is the chasm?
A
The gap between early adopters and early majority
3
Q
What are the four evaluations of alternatives?
A
- Value is subjective
- Point of reference
- Improvements are gains, shortcomings are losses
- Losses have a far bigger impact than improvements
4
Q
What are there biases people face?
A
- Loss aversion
- Endowment
- Statu quo bias
