Lecture 1: Types of Innovation and Adoption of Innovation

Question 1

Draw the Architectural and Modular innovation matrix

Answer 1

Lecture summary p.4

Question 2

What are four group structures?

Answer 2

1. Functional structure: Responsibility and authority aligned
2. Lightweight team: Coordination to accomplish projects
3. Heavyweight team: Strong project focus, ownership and commitment
4. Autonomous team: Takes ownership and is innovative

Question 3

What are five categories of innovation adoption?

Answer 3

1. Innovators
2. Early adopters
3. Early majority
4. Late majority
5. Laggards

Question 4

What are three reasons why people may not adopt innovation?

Answer 4

1. Loss aversion
2. Endowment
3. Status quo bias