Lecture 2: Creativity, Customer Involvement & Idea Management

Question 1

What are three factors that contribute to creativity?

Answer 1

1. Expertise
2. Motivation
3. Creative-thinking skills

Question 2

Draw the disruptive innovation matrix

Answer 2

summary p.12

Question 3

What is disruptive innovation?

Answer 3

A new product or service with a different set of performance attributes, that can perform on the attributes the mainstream customer value

Question 4

What are five strategies to dealing with disruptive innovation?

Answer 4

1. Ignore the innovation
2. Focus on and invest in traditional business
3. Attack back
4. Adopt the innovation by playing both games
5. Embrace disruption completely and scale

Question 5

What is an ecosystem?

Answer 5

the alignment structure of the multilateral set of partners that need to interact in order for a focal value proposition to materialize

Question 6

What are three types of ecosystem partners?

Answer 6

1. Green partners: Have interests and goals aligned to those of core innovate
2. Yellow partner: Interests are partially aligned
3. Red partners: Lack alignment, incentives, plan and agreement

Question 7

Draw the BCG matrix

Answer 7

p.15

Question 8

Draw the innovation ambition matrix

Answer 8

P. 16

Question 9

What are three steps in the innovation funnel?

Answer 9

1. Investigations
2. Development
3. Shipping products

Question 10

What are three problems with the funnel?

Answer 10

1. Subjectivity of assessment
2. Coordination between departments
3. Personal interests