MOOC 5: Crafting an Innovation Strategy in an Ever-Changing World Flashcards by Simon Måtar | Brainscape

Q

What is the red queen effect?

A

Companies have to constantly move and innovate to maintain their competitive position

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What are three sets of customer needs

A

Basic needs
Performance needs
Excitement needs

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What are two lessons from the disruptive innovation theory?

A

Innovation strategy should not only focus on core business
Needs of current customers should not be overshot

How well did you know this?

1

Not at all

2

3

4

5

Perfectly