Module5A: Primer to Social Media Flashcards
Define Social Media and Social Networking
is the term used to describe the tools and technologies that people use to communicate, share content and connect with other people online
What are some types of Social Media?
- content sharing
- online collaboration
- virtual communities
- instant messaging
- networking
- microblogging
What can you use with Social Media?
Can send out messages to thousands of “followers” anywhere in the world
what helped with the widespread of social media?
Smartphones because you don’t need to be on a computer but instead use smartphone apps.
How far can Social media be traced back?
since the 1970’s with early forms of digital newsgroups, online chat and instant messaging.
When did group messaging become popular?
the 1990’s, through multi-player games and chat rooms.
What has social media done for a global phenomenon
- communicate with friends
- network professionally
- conduct business
- share news
Social media platforms are continuing to evolve in response to?
- changing patterns of use
- new technologies
- new features
- changing demographics
What is celebrated on June 30?
World Social Media Day
How many social media users will there be in 2021
3.02 billion social media users around the world
Why is so Social Media so important for businesses
different types of social networks can provide business and networking opportunities and targets customer markers
Why is social media so important for individuals?
Connect with and develop a network of friends
Create a network of potential business associates
Develop a reputation as an expert or an influence in a particular field
what are some other reasons as to why Social Media is important to business
- Raise brand awareness
- Run promotional campaigns
- Conduct targeted advertising
- Drive traffic to the company website
- Provide customer support
- Share updates about the business or recent events
- Find potential customers
- Recruit new staff
What does Facebook offer?
Offers targeted advertising
What does LinkedIn Offer?
can be a useful recruitment tool to help a business find new staff.
What are some of the issues and risks you may want to consider when starting a social media account
Hackers
Personal Photos
Professional Impact
Physical Risk
What are some tips to protecting your privacy
- Use a strong password (a mix of letters, numbers, and symbols).
- Use a different password for each social media account.
- Change the default privacy settings to protect your information.
- Minimize the personal information you share.
- Turn off geolocation tracking on your smartphone apps.
- Only accept friend or contact requests from people you know.
- Do not post holiday dates or “check-in” at airports.
- Only post vacation photos when you return, not when you’re away.
- Avoid using social media accounts on public computers – if you do, remember to log out!
