Module5A: Primer to Social Media

Question 1

Define Social Media and Social Networking

Answer 1

is the term used to describe the tools and technologies that people use to communicate, share content and connect with other people online

Question 2

What are some types of Social Media?

Answer 2

• content sharing
• online collaboration
• virtual communities
• instant messaging
• networking
• microblogging

Question 3

What can you use with Social Media?

Answer 3

Can send out messages to thousands of “followers” anywhere in the world

Question 4

what helped with the widespread of social media?

Answer 4

Smartphones because you don’t need to be on a computer but instead use smartphone apps.

Question 5

How far can Social media be traced back?

Answer 5

since the 1970’s with early forms of digital newsgroups, online chat and instant messaging.

Question 6

When did group messaging become popular?

Answer 6

the 1990’s, through multi-player games and chat rooms.

Question 7

What has social media done for a global phenomenon

Answer 7

• communicate with friends
• network professionally
• conduct business
• share news

Question 8

Social media platforms are continuing to evolve in response to?

Answer 8

• changing patterns of use
• new technologies
• new features
• changing demographics

Question 9

What is celebrated on June 30?

Answer 9

World Social Media Day

Question 10

How many social media users will there be in 2021

Answer 10

3.02 billion social media users around the world

Question 11

Why is so Social Media so important for businesses

Answer 11

different types of social networks can provide business and networking opportunities and targets customer markers

Question 12

Why is social media so important for individuals?

Answer 12

Connect with and develop a network of friends

Create a network of potential business associates

Develop a reputation as an expert or an influence in a particular field

Question 13

what are some other reasons as to why Social Media is important to business

Answer 13

• Raise brand awareness
• Run promotional campaigns
• Conduct targeted advertising
• Drive traffic to the company website
• Provide customer support
• Share updates about the business or recent events
• Find potential customers
• Recruit new staff

Question 14

What does Facebook offer?

Answer 14

Offers targeted advertising

Question 15

What does LinkedIn Offer?

Answer 15

can be a useful recruitment tool to help a business find new staff.

Question 16

What are some of the issues and risks you may want to consider when starting a social media account

Answer 16

Hackers
Personal Photos
Professional Impact
Physical Risk

Question 17

What are some tips to protecting your privacy

Answer 17

• Use a strong password (a mix of letters, numbers, and symbols).
• Use a different password for each social media account.
• Change the default privacy settings to protect your information.
• Minimize the personal information you share.
• Turn off geolocation tracking on your smartphone apps.
• Only accept friend or contact requests from people you know.
• Do not post holiday dates or “check-in” at airports.
• Only post vacation photos when you return, not when you’re away.
• Avoid using social media accounts on public computers – if you do, remember to log out!