Module 6 Flashcards
Top 15 Characteristics of an Effective Business Letter
- Simplicity
- Conversational style.
- Clarity of goal
- Public relation
- The ‘You’ attitude
- Courteous
- Persuading
- Sincere
- Positive language
- Due emphasis
- Coherence
- Care for culture
- Tactful approach
- Ethical standard
- Brief but complete
A business letter should be ____. It should be written in a lucid language so that it is clear to the receiver.
Simplicity
An effective letter is one that gives an impression of face to face communication.
Conversational style.
The writer should be clear about what he wishes to convey.
- Clarity of goal.
All business letters should therefore be drafted keeping in mind the objective of enhancing the organizations goodwill, image and ______
- Public relation.
It should be able to convey the sender’s interest in the reader. This will show the sender’s interest in the reader.
- The ‘You’ attitude.
implies that the letter seeks favor politely and expresses gratitude profusely for the favors done. Thus, the language of the letter should be polite and appealing.
- Courteous
The basic idea behind every business correspondence is to ______ the reader be it a sales letter, letter of enquiry or letter of complaint
- Persuading
This means that the letter should be written in such a way that the readers believe what the letter says. It should not hide reality.
- Sincere
The words of the letter should be chosen with care.
- Positive language.
Proper emphasis should be put on the content of the piece of correspondence.
- Due emphasis
The information present in the letter should be arranged in a logical way.
- Coherence
As such no words should be used which offends the cultural background of the reader
- Care for culture.
Generally good news is conveyed directly where as bad news or a complaint adopts indirect or middle approach..
Tactful approach.
all business correspondence should maintain certain ________
- Ethical standard
