Module 5 Flashcards
Financial Planning is defined in the Code and Standards as:
“a collaborative process that helps maximize a client’s potential for meeting life goals through financial advice that integrates relevant elements of the client’s personal and financial circumstances.”
The Code and Standards defines Financial Advice as:
a communication that, based on its content, context, and presentation, would reasonably be viewed as a recommendation that the Client take or refrain from taking a particular course of action with respect to
— the development or implementation of a Financial Plan;
— the value of or the advisability of investing in, purchasing, holding, gifting, or selling Financial Assets;
— investment policies or strategies, portfolio composition, the management of Financial Assets, or other financial matters; or
— the selection and retention of other persons to provide financial or Professional Services to the Client; or
the exercise of discretionary authority over the Financial Assets of a Client.
Items that are NOT considered Financial Advice:
A communication that, based on its content, context, and presentation, would not reasonably be viewed as a recommendation
Responses to directed orders
The following, if a reasonable CFP® professional would not view it as Financial Advice:
— Marketing materials
— General financial education
— General financial communications
Which three questions serve as a check to verify that the client and planner are, in fact, involved in a Financial Planning engagement?
Has the planner agreed to provide or provided Financial Planning?
Does the client have a reasonable basis to believe that the planner will provide or has provided Financial Planning?
Does the Financial Advice provided require integration of relevant elements of the client’s personal and financial circumstances in order to act in the client’s best interests, taking into account the Integration Factors?
What are Integration Factors?
Variables that weigh in determining whether Financial Advice requires Financial Planning.
Integration Factors include the following:
“The number of relevant elements of the client’s personal and financial circumstances that the Financial Advice may affect”
“The portion and amount of the client’s Financial Assets that the Financial Advice may affect”
“The length of time the client’s personal and financial circumstances may be affected by the Financial Advice”
“The effect on the client’s overall exposure to risk if the client implements the Financial Advice”
“The barriers to modifying the actions taken to implement the Financial Advice”
Which guidelines need to be followed in the client-planner relationship at all times?
Code of Ethics & Standards of Conduct
Which guidelines need to be followed in the client-planner relationship when providing financial advice?
Code of Ethics, Standards of Conduct, Fiduciary Duty, & Managing conflicts of interest.
Which guidelines need to be followed in the client-planner relationship when financial advice requires financial planning and the client engages?
Code of Ethics, Standards of Conduct, Fiduciary Duty, Managing conflicts of interest, & Practice standards for the financial planning process.
Disciplinary and Ethics Commission (DEC)
The DEC is responsible for investigating, reviewing, considering recommendations, and issuing a final decision in these instances.
The CFP Board’s Code of Ethics comprises six principles that apply at all times to individuals holding the CFP® marks. Specifically, the Code of Ethics requires CFP® professionals to do the following:
- Act with honesty, integrity, competence, and diligence.
- Act in the client’s best interests.
- Exercise due care.
- Avoid or disclose and manage conflicts of interest.
- Maintain the confidentiality and protect the privacy of client information.
- Act in a manner that reflects positively on the financial planning profession and CFP® certification.
Standards of Conduct (Standards)
A section of the Code and Standards that articulates professional duties that CFP® professionals must uphold.
The Standards consists of six subsections:
- Duties Owed to Clients
- Financial Planning and Application of the Practice Standards for the Financial Planning Process
- Practice Standards for the Financial Planning Process
- Duties Owed to Firms and Subordinates
- Duties Owed to CFP Board
- Prohibition on Circumvention
The Code and Standards state, “At all times when providing Financial Advice to a client, a CFP® professional must act as a fiduciary, and, therefore, act in the best interests of the client.” To uphold the fiduciary standard, the CFP® professional is generally required to fulfill the following three duties:
Duty of Loyalty. Involves placing the client’s interests ahead of the CFP® professional, the CFP® professional’s firm, or any other entity. Includes avoiding, fully disclosing, obtaining consent, or managing material conflicts of interest.
Duty of Care. The CFP® professional must engage the client with care, skill, prudence, and diligence. Fulfillment of this duty requires consideration of the client’s goals, risk tolerance, objectives, and circumstances.
Duty to Follow Client Instructions. CFP® professionals are obligated to adhere to the terms of the engagement and must follow “reasonable and lawful” client instructions.
A CFP® professional must perform professional services with integrity. Integrity demands:
Honesty and candor, which may not be subordinated to personal gain or advantage. The standard also contains the standard antifraud language that exists in law and regulation, the interpretations of which will guide interpretation of this standard.
A CFP® professional must provide professional services with competence, which means:
With relevant knowledge and skill to apply that knowledge. When the CFP® professional is not sufficiently competent in a particular area to provide the professional services, the CFP® professional must gain competence, obtain the assistance of a competent professional, limit or terminate the engagement, and/or refer the client to a competent professional. The CFP® professional shall describe to the client any requested professional services that the CFP® professional will not be providing.
A CFP® professional must provide professional services with diligence, which means:
Responding to reasonable client inquiries, in a timely and thorough manner.
A CFP® professional must do the following with regards to conflicts of interest:
- Avoid or fully disclose material conflicts of interest by providing sufficiently specific facts.
- Obtain informed consent.
- Manage the conflict of interest.
CFP® professionals are required to uphold clients’ confidentiality and privacy. There are two exceptions:
- Information used for ordinary business purposes (e.g., personal information necessary for an estate planning attorney to draft a will)
- Information transferred for legal and compliance purposes (e.g., subpoenas)
This standard establishes criteria for determining the appropriate compensation method to disclose to clients. Fee-only, fee-based, and sales-related compensation categories are defined as follows:
Specific representations. CFP® professionals may only represent their compensation in one of the following ways:
– Fee only—only planning fees (no sales-related compensation)
– Fee based—planning fees + sales-related compensation
Sales-related compensation. This is defined separately in Standard A.12 and includes commissions, trailing commissions, 12b-1 fees, spreads, transaction fees, revenue sharing, referral or solicitor fees, or similar consideration.
When engaging or recommending another professional, a CFP® professional must:
have a reasonable basis for the recommendation or engagement based on the other professional’s reputation, experience, and qualifications; and
disclose any arrangement by which someone other than the client will compensate the CFP® professional, the CFP® professional’s firm, or a related party for the engagement or recommendation.
For engagements, the CFP® professional must take reasonable steps to protect the client’s interests. When working with another professional on a client’s behalf, the CFP® professional must:
communicate with the other professional about the services each will provide and their respective responsibilities; and
inform the client in a timely manner if the other professional did not perform the services in accordance with the scope of services to be provided and the allocation of responsibilities.
Borrowing & lending money guidelines include:
CFP® professionals must refrain from borrowing or lending money. Commingling of financial assets is prohibited. Borrowing and lending is allowed if the client is a member of the CFP® professional’s family or if the lender is a business organization or legal entity in the business of lending money. This standard explicitly prohibits indirect borrowing.
Appeals Committee Duties Owed to Firms and Subordinates:
Use reasonable care when supervising.
Comply with lawful objectives of the CFP® professional’s firm.
Provide notice of any public discipline enacted by CFP Board.