Module 5 Flashcards
Financial Planning is defined in the Code and Standards as:
“a collaborative process that helps maximize a client’s potential for meeting life goals through financial advice that integrates relevant elements of the client’s personal and financial circumstances.”
The Code and Standards defines Financial Advice as:
a communication that, based on its content, context, and presentation, would reasonably be viewed as a recommendation that the Client take or refrain from taking a particular course of action with respect to
— the development or implementation of a Financial Plan;
— the value of or the advisability of investing in, purchasing, holding, gifting, or selling Financial Assets;
— investment policies or strategies, portfolio composition, the management of Financial Assets, or other financial matters; or
— the selection and retention of other persons to provide financial or Professional Services to the Client; or
the exercise of discretionary authority over the Financial Assets of a Client.
Items that are NOT considered Financial Advice:
A communication that, based on its content, context, and presentation, would not reasonably be viewed as a recommendation
Responses to directed orders
The following, if a reasonable CFP® professional would not view it as Financial Advice:
— Marketing materials
— General financial education
— General financial communications
Which three questions serve as a check to verify that the client and planner are, in fact, involved in a Financial Planning engagement?
Has the planner agreed to provide or provided Financial Planning?
Does the client have a reasonable basis to believe that the planner will provide or has provided Financial Planning?
Does the Financial Advice provided require integration of relevant elements of the client’s personal and financial circumstances in order to act in the client’s best interests, taking into account the Integration Factors?
What are Integration Factors?
Variables that weigh in determining whether Financial Advice requires Financial Planning.
Integration Factors include the following:
“The number of relevant elements of the client’s personal and financial circumstances that the Financial Advice may affect”
“The portion and amount of the client’s Financial Assets that the Financial Advice may affect”
“The length of time the client’s personal and financial circumstances may be affected by the Financial Advice”
“The effect on the client’s overall exposure to risk if the client implements the Financial Advice”
“The barriers to modifying the actions taken to implement the Financial Advice”
Which guidelines need to be followed in the client-planner relationship at all times?
Code of Ethics & Standards of Conduct
Which guidelines need to be followed in the client-planner relationship when providing financial advice?
Code of Ethics, Standards of Conduct, Fiduciary Duty, & Managing conflicts of interest.
Which guidelines need to be followed in the client-planner relationship when financial advice requires financial planning and the client engages?
Code of Ethics, Standards of Conduct, Fiduciary Duty, Managing conflicts of interest, & Practice standards for the financial planning process.
Disciplinary and Ethics Commission (DEC)
The DEC is responsible for investigating, reviewing, considering recommendations, and issuing a final decision in these instances.
The CFP Board’s Code of Ethics comprises six principles that apply at all times to individuals holding the CFP® marks. Specifically, the Code of Ethics requires CFP® professionals to do the following:
- Act with honesty, integrity, competence, and diligence.
- Act in the client’s best interests.
- Exercise due care.
- Avoid or disclose and manage conflicts of interest.
- Maintain the confidentiality and protect the privacy of client information.
- Act in a manner that reflects positively on the financial planning profession and CFP® certification.
Standards of Conduct (Standards)
A section of the Code and Standards that articulates professional duties that CFP® professionals must uphold.
The Standards consists of six subsections:
- Duties Owed to Clients
- Financial Planning and Application of the Practice Standards for the Financial Planning Process
- Practice Standards for the Financial Planning Process
- Duties Owed to Firms and Subordinates
- Duties Owed to CFP Board
- Prohibition on Circumvention
The Code and Standards state, “At all times when providing Financial Advice to a client, a CFP® professional must act as a fiduciary, and, therefore, act in the best interests of the client.” To uphold the fiduciary standard, the CFP® professional is generally required to fulfill the following three duties:
Duty of Loyalty. Involves placing the client’s interests ahead of the CFP® professional, the CFP® professional’s firm, or any other entity. Includes avoiding, fully disclosing, obtaining consent, or managing material conflicts of interest.
Duty of Care. The CFP® professional must engage the client with care, skill, prudence, and diligence. Fulfillment of this duty requires consideration of the client’s goals, risk tolerance, objectives, and circumstances.
Duty to Follow Client Instructions. CFP® professionals are obligated to adhere to the terms of the engagement and must follow “reasonable and lawful” client instructions.
A CFP® professional must perform professional services with integrity. Integrity demands:
Honesty and candor, which may not be subordinated to personal gain or advantage. The standard also contains the standard antifraud language that exists in law and regulation, the interpretations of which will guide interpretation of this standard.
A CFP® professional must provide professional services with competence, which means:
With relevant knowledge and skill to apply that knowledge. When the CFP® professional is not sufficiently competent in a particular area to provide the professional services, the CFP® professional must gain competence, obtain the assistance of a competent professional, limit or terminate the engagement, and/or refer the client to a competent professional. The CFP® professional shall describe to the client any requested professional services that the CFP® professional will not be providing.
A CFP® professional must provide professional services with diligence, which means:
Responding to reasonable client inquiries, in a timely and thorough manner.
A CFP® professional must do the following with regards to conflicts of interest:
- Avoid or fully disclose material conflicts of interest by providing sufficiently specific facts.
- Obtain informed consent.
- Manage the conflict of interest.
CFP® professionals are required to uphold clients’ confidentiality and privacy. There are two exceptions:
- Information used for ordinary business purposes (e.g., personal information necessary for an estate planning attorney to draft a will)
- Information transferred for legal and compliance purposes (e.g., subpoenas)
This standard establishes criteria for determining the appropriate compensation method to disclose to clients. Fee-only, fee-based, and sales-related compensation categories are defined as follows:
Specific representations. CFP® professionals may only represent their compensation in one of the following ways:
– Fee only—only planning fees (no sales-related compensation)
– Fee based—planning fees + sales-related compensation
Sales-related compensation. This is defined separately in Standard A.12 and includes commissions, trailing commissions, 12b-1 fees, spreads, transaction fees, revenue sharing, referral or solicitor fees, or similar consideration.
When engaging or recommending another professional, a CFP® professional must:
have a reasonable basis for the recommendation or engagement based on the other professional’s reputation, experience, and qualifications; and
disclose any arrangement by which someone other than the client will compensate the CFP® professional, the CFP® professional’s firm, or a related party for the engagement or recommendation.
For engagements, the CFP® professional must take reasonable steps to protect the client’s interests. When working with another professional on a client’s behalf, the CFP® professional must:
communicate with the other professional about the services each will provide and their respective responsibilities; and
inform the client in a timely manner if the other professional did not perform the services in accordance with the scope of services to be provided and the allocation of responsibilities.
Borrowing & lending money guidelines include:
CFP® professionals must refrain from borrowing or lending money. Commingling of financial assets is prohibited. Borrowing and lending is allowed if the client is a member of the CFP® professional’s family or if the lender is a business organization or legal entity in the business of lending money. This standard explicitly prohibits indirect borrowing.
Appeals Committee Duties Owed to Firms and Subordinates:
Use reasonable care when supervising.
Comply with lawful objectives of the CFP® professional’s firm.
Provide notice of any public discipline enacted by CFP Board.
Appeals Committee Duties Owed to CFP Board:
Avoid any adverse conduct.
Report incidents involving adverse conduct to CFP Board within 30 days.
Provide a narrative statement to CFP Board on reportable matters.
Cooperation with CFP Board throughout investigations and disciplinary proceedings.
Compliance with the Terms and Conditions of Certification and License (Terms).
There are three types of standards related to investment and retirement advice, which vary depending upon the type of advisor involved:
- Department of Labor (DOL) fiduciary standard
- Registered investment advisor (RIA) fiduciary standard
- Registered representatives (RRs) and agents suitability standard
Rules-Based Approach
A rules-based approach to a fiduciary standard is just that, namely a series of rules and guidelines—essentially a checklist of do’s and don’ts. There are several challenges with a rules-based approach, especially as the numbers of rules increase. Having numerous rules increases complexity, creates opportunities for possible loopholes, and leads to enforcement issues.
Principle-Based Approach
A principle-based approach is a method that uses high-level principles instead of specific rules to guide actions. It allows for flexibility in how the principles are applied, depending on the circumstances of each case.
In the case of fiduciary relationships involving investment advisors and clients, the U.S. Supreme Court has described the advisor’s duty as:
“an affirmative duty of utmost good faith, and full and fair disclosure of all material facts” (SEC v. Capital Gains Research Bureau, 375 U.S. 180, 1963).
The Investment Advisors Act of 1940 wrote into statutory law the fiduciary duty owed by investment advisors to their clients. The act defines an investment advisor as:
“any person who, for compensation, engages in the business of advising others, either directly or through publications or writing, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issues or promulgates analyses or reports concerning securities.” The act requires investment advisors to register with the SEC by filing Form ADV. In registering, investment advisors must disclose their backgrounds, business affiliations, and the compensation charged for their services.
As indicated in Standard A.1 of the Code and Standards, the obligation to look first to the client’s best interests is the fundamental duty owed to the client. It is referred to as:
The duty of loyalty.
Requires that the client’s interests be put ahead of one’s own, and that all actions be made solely for the benefit of the client.
The duty of care requires:
The fiduciary to have the competency to give fiduciary advice. This requires a certain level of knowledge and skill to know what is in the best interests of someone setting up a retirement plan or in the best interests of a retirement plan participant.
The Uniform Prudent Investor Act (UPIA) identifies five fundamental alterations in the former criteria for prudent investing:
- The standard of prudence is applied to any investment as part of the total portfolio (all assets) rather than to that investment individually.
- The tradeoff in all investing between risk and return is identified as the fiduciary’s central consideration.
- All categorical restrictions on types of investments have been abrogated; the trustee can invest in anything that plays an appropriate role in achieving the risk/return objectives of the trust and meets the other requirements of prudent investing.
- The definition of prudent investing integrates the requirements that fiduciaries diversify their investments.
- Delegation of trust investment and management functions is now permitted, subject to safeguards.
If a client purchases an investment that pays a generous commission and ongoing fees to the advisor, the fact that the advisor disclosed the fee conflict DOES or DOES NOT fulfill a fiduciary duty to disclose?
Does not.
If there was another investment that essentially did the same thing but had much lower fees, then a fiduciary would recommend that alternative investment because it would be in the client’s best interests to pay less and keep more of any returns.
The obligations to know your customer and to investigate the suitability of any products recommended as investments are complementary and fall within the ethical:
Duty to diagnose.
New York Stock Exchange (NYSE) Rule 405 stresses the importance of:
Learning all the essential facts about a client and that client’s account.
The duty to consult is vital for advisors when
A planning engagement takes them into topic areas where they do not have enough expertise.
Because tax laws, product offerings, and the fortunes of individual securities issuers—and, indeed, entire industries—change over time, anyone operating as a professional in the financial services industry has:
An ethical duty to keep current with those developments that affect their clients.
The CFP Board’s Fitness Standards
Character and fitness standards for individuals seeking to obtain CFP® certification.
The following conduct is unacceptable and will always bar an individual from becoming certified:
Felony conviction for theft, embezzlement or other financially-based crimes.
Felony conviction for tax fraud or other tax-related crimes.
Revocation of a financial (e.g. registered securities representative, broker/dealer, insurance, accountant, investment advisor, financial planner) professional license, unless the revocation is administrative in nature, i.e. the result of the individual determining not to renew the license by not paying the required fees.
Felony conviction for any degree of murder or rape.
Felony conviction for any other violent crime within the last five years.
As part of the Fitness Standards, the CFP Board established a list of transgressions that will be presumed to be unacceptable and thus bar certification, unless the Disciplinary and Ethics Commission (DEC) reconsiders and makes a different determination after a review. This list includes the following:
Two or more personal or business bankruptcies.
Revocation or suspension of a non-financial professional (e.g. real estate, attorney) license, unless the revocation is administrative in nature, i.e. the result of the individual determining not to renew the license by not paying the required fees.
Suspension of a financial professional (e.g. registered securities representative, broker/dealer, insurance, accountant, investment advisor, financial planner) license, unless the suspension is administrative in nature, i.e. the result of the individual determining not to renew the license by not paying the required fees.
Felony conviction for non-violent crimes (including perjury) within the last five years.
Felony conviction for violent crimes other than murder or rape that occurred more than five years ago.
Respondent
This is any person who has agreed to the CFP Board’s Terms and Conditions of Certification and Trademark License (the “Terms and Conditions”) or Pathway to CFP® Certification Agreement. A person deemed to be a Respondent must comply with the guidelines and processes outlined in the Procedural Rules.
Enforcement Counsel
It has “the authority to investigate and issue a Complaint against a Respondent for alleged violations of (a) the Code of Ethics and Standards of Conduct or, where applicable, its predecessors (“Code and Standards”), (b) the CFP® Certification Candidate Agreement, or (c) the Terms and Conditions.”
Hearing Panel
When a formal complaint is filed, a hearing takes place before a panel of a minimum of three individuals. At least one member of every hearing panel is a member of the Disciplinary and Ethics Commission (DEC), and at least two members must be CERTIFIED FINANCIAL PLANNERTM professionals. The respondent is entitled to appear in person or telephonically, be represented by counsel at the hearing, cross-examine witnesses, and present evidence on their own behalf.
Disciplinary and Ethics Commission (DEC)
The hearing panel submits its findings for review to the DEC for review consideration. The DEC is a peer-review body “composed primarily of CFP® professionals, has the authority to enter a final order that finds facts, determines whether a violation has occurred and, where appropriate, imposes discipline.”
Appeals Committee
The “Enforcement Counsel or Respondent may appeal a final order to CFP Board’s Appeals Committee of the Board of Directors (‘Appeals Committee’). The Appeals Committee is composed primarily of CFP® professionals and has the authority to issue CFP Board’s final decision.” The Appeals Committee is composed of up to four members of the Board of Directors (formerly Board of Governors), at least two of whom are first-year members of the Board. Members of the Appeals Committee may not be members of the DEC.
The Procedural Rules outline investigation commencement and procedures that the Enforcement Counsel follows. After investigating a given matter, if the Enforcement Counsel finds probable cause, they must take one of the following actions:
Letter of Caution. Dismiss the investigation with a Letter of Caution.
Settlement Offer. Present a Settlement Offer to the DEC.
Complaint. Deliver a Complaint against Respondent.
If Enforcement Counsel finds no probable cause, Enforcement Counsel must:
Dismiss the investigation as not warranting further action at this time, while reserving the right to reopen the investigation in the future.” A settlement offer is an option only if probable cause exists.
While the investigatory proceedings advance, the Enforcement Counsel may file with the DEC and, at the same time deliver to Respondent a:
Petition for Interim Suspension Order
Upon receiving a Petition for Interim Suspension Order, a Respondent subject to an Interim Suspension Order must NOT:
use the CFP Board certification marks, state or suggest that Respondent is a CFP® professional, or hold out to the public as being certified by CFP Board while the Interim Suspension Order is in effect. Within 45 calendar days of delivery of an Interim Suspension Order, Respondent must deliver to Enforcement Counsel evidence of compliance with the Interim Suspension Order.
Enforcement Counsel and Respondent may agree on a Settlement Offer, including a proposed Consent Order, that would resolve an investigation, Complaint, or Petition. The parties must file with the DEC a Notice of Settlement Offer within:
two business days of reaching agreement on the Settlement Offer. If either Enforcement Counsel or Respondent does not agree to a Settlement Offer, the investigation will continue or the matter will proceed to hearing.
How much time does the Respondent have to acknowledge the receipt of Notice of Investigation from Enforcement Council?
14 calendar days.
How much time does the Respondent have to deliver documents/information in response to a Request for Production or Request for Information?
14 calendar days.
How much time does the Respondent have to respond to a Request for Admission?
14 calendar days.
How much time does the Respondent have to answer to Petition for Interim Suspension and indicates whether Respondent requests a hearing?
14 days.
How much time does the Respondent have to provide a written answer to a Complaint?
30 calendar days.
How much time does the Respondent have to provide a written answer to an Amended Complaint?
14 calendar days.
How much time does the Respondent have to respond to Complaint for Single Bankruptcy?
30 calendar days.
How much time does the Respondent have to deliver to Enforcement Counsel evidence of compliance with the Interim Suspension Order?
45 calendar days.
How much time does the Respondent have to provide written evidence when subject of a public sanction?
45 calendar days.
How much time does the Respondent have to notify CFP Board of any changes to email/mailing address?
Promptly
If grounds for discipline have been established, the DEC may impose any of the following forms of sanctions. All disciplinary actions, except private written censure, may be publicly disseminated. Common sanctions include:
- Private Censure.
- Public Censure.
- Suspension.
- Interim Suspension.
- Revocation.
- Temporary Bar.
- Permanent Bar.
- Continuing Education or Other Undertakings.
Private Censure
A private censure is an unpublished written reproach of Respondent that the DEC delivers to a censured Respondent.
Public Censure
A published written reproach of the certificant’s behavior.