Module 2 Flashcards
Behavioral Finance
A field of study that relates behavioral and cognitive psychology to financial planning and economics in an attempt to understand why people act irrationally during the financial decision-making process.
Risk Tolerance
The tradeoff that clients are willing to make between potential risks and rewards, with some probability of negative outcomes. It contributes significantly to a client’s psychological profile and the way decisions are made.
Risk Preference
The attitude a client has toward financial risks. This is a more constant personal trait.
Risk Perception
The subjective judgment that clients make when they are asked to describe and evaluate the risk of financial decisions.
Risk Capacity
Refers to an individual’s financial ability to take on investment risk based on their current financial situation, goals, and obligations. Unlike risk tolerance, which measures an individual’s emotional comfort with risk, risk capacity is an objective measure of how much risk someone can afford to take without jeopardizing their financial future.
Risk Literacy
The ability of a client to comprehend and act upon information regarding financial risks.
Cognitive Biases
Often a result of faulty reasoning and typically arise from a lack of understanding of statistical analysis techniques, information processing mistakes, faulty reasoning, or memory errors.
Illusion of Control Bias
Exists when clients believe they can control or affect outcomes of, say, the market when they cannot.
Overconfidence Bias
Clients with overconfidence believe their abilities to be much better than they are.
Money Illusion
The misunderstanding people have in relating nominal rates or prices with real (inflation-adjusted) rates or prices. With this bias, individuals have a tendency to think one dollar has the same value today, tomorrow, and into the future, without considering inflation.
Conservatism Bias
Occurs when individuals initially form a rational view but fail to change that view as new information becomes available. They consider their original view and the information upon which it is based and do not consider new information important—especially if it is difficult to understand.
Hindsight Bias
A selective memory of past events, actions, or what was known in the past. Clients have a tendency to remember their correct views and forget the errors. They also overestimate what could have been known.
Confirmation Bias
Occurs when individuals look for new information or distort new information to support an existing view. Clients who get involved with the portfolio process by researching some of their portfolio holdings may become overly attached to some holdings and only bring up information favorable to the holding.
Representativeness Bias
The tendency, when making a decision, to recall a past experience similar to the present decision-making situation and assume one is like the other.
Base-Rate Neglect
When the base rate (probability) of the initial classification is not adequately considered. Essentially, the classification is taken as being 100% correct with no consideration that it could be wrong. A stock could be classified as a value stock, and new information about the stock is analyzed based on that classification. In reality, the stock may not be a value stock.
Sample-Size Neglect
Makes the initial classification based on an overly small and potentially unrealistic sample of data. For example, the initial classification of the stock could be based on dividend yield without considering any of the other typical characteristics of a value stock.
Mental Accounting (Money Jar Mentality)
Involves the tendency of individuals to mentally put their money into separate accounts (or money jars) based on the purpose of these accounts. For example, amounts of money may be earmarked separately for savings, debt reduction, and a future vacation. In this case, setting aside money for a vacation while carrying a considerable amount of debt is, in general, poor money management.
Cognitive Dissonance
When newly acquired information conflicts with pre-existing understanding, people often experience mental discomfort. When in a state of cognitive dissonance, individuals will often change some of their attitudes, beliefs, or behaviors to reduce their discomfort; maintain psychological stability; and feel more balanced.
Selective Perception
This is when individuals only register information that appears to affirm an already chosen decision. This ties into rationalization or confirmation bias, covered previously.
Selective Decision-Making
This usually occurs when commitment to an original decision course is high. Selective decision-making rationalizes actions that enable a person to adhere to the original course. An example of this would be an investor who has purchased an investment that has gone down in price because of bad news but continues to invest to not “waste” previously invested or sunk funds.
Self-Attribution Bias
Individuals take credit for their successes and either blame others or external influences for failures. Self-attribution bias is an ego defense mechanism because analysts use it to avoid the cognitive dissonance associated with having to admit to making a mistake.
Self-Enhancing Bias
The tendency to claim an irrational degree of credit for successes.
Self-Protecting Bias
The irrational denial of responsibility for failure.
Anchoring
Involves individuals making irrational decisions based on information that should have no influence on the decisions at hand. Anchoring is especially risky when people know little about the product being purchased, the service being delivered, or the investment being made.