Module 2 Flashcards
Behavioral Finance
A field of study that relates behavioral and cognitive psychology to financial planning and economics in an attempt to understand why people act irrationally during the financial decision-making process.
Risk Tolerance
The tradeoff that clients are willing to make between potential risks and rewards, with some probability of negative outcomes. It contributes significantly to a client’s psychological profile and the way decisions are made.
Risk Preference
The attitude a client has toward financial risks. This is a more constant personal trait.
Risk Perception
The subjective judgment that clients make when they are asked to describe and evaluate the risk of financial decisions.
Risk Capacity
Refers to an individual’s financial ability to take on investment risk based on their current financial situation, goals, and obligations. Unlike risk tolerance, which measures an individual’s emotional comfort with risk, risk capacity is an objective measure of how much risk someone can afford to take without jeopardizing their financial future.
Risk Literacy
The ability of a client to comprehend and act upon information regarding financial risks.
Cognitive Biases
Often a result of faulty reasoning and typically arise from a lack of understanding of statistical analysis techniques, information processing mistakes, faulty reasoning, or memory errors.
Illusion of Control Bias
Exists when clients believe they can control or affect outcomes of, say, the market when they cannot.
Overconfidence Bias
Clients with overconfidence believe their abilities to be much better than they are.
Money Illusion
The misunderstanding people have in relating nominal rates or prices with real (inflation-adjusted) rates or prices. With this bias, individuals have a tendency to think one dollar has the same value today, tomorrow, and into the future, without considering inflation.
Conservatism Bias
Occurs when individuals initially form a rational view but fail to change that view as new information becomes available. They consider their original view and the information upon which it is based and do not consider new information important—especially if it is difficult to understand.
Hindsight Bias
A selective memory of past events, actions, or what was known in the past. Clients have a tendency to remember their correct views and forget the errors. They also overestimate what could have been known.
Confirmation Bias
Occurs when individuals look for new information or distort new information to support an existing view. Clients who get involved with the portfolio process by researching some of their portfolio holdings may become overly attached to some holdings and only bring up information favorable to the holding.
Representativeness Bias
The tendency, when making a decision, to recall a past experience similar to the present decision-making situation and assume one is like the other.
Base-Rate Neglect
When the base rate (probability) of the initial classification is not adequately considered. Essentially, the classification is taken as being 100% correct with no consideration that it could be wrong. A stock could be classified as a value stock, and new information about the stock is analyzed based on that classification. In reality, the stock may not be a value stock.
Sample-Size Neglect
Makes the initial classification based on an overly small and potentially unrealistic sample of data. For example, the initial classification of the stock could be based on dividend yield without considering any of the other typical characteristics of a value stock.
Mental Accounting (Money Jar Mentality)
Involves the tendency of individuals to mentally put their money into separate accounts (or money jars) based on the purpose of these accounts. For example, amounts of money may be earmarked separately for savings, debt reduction, and a future vacation. In this case, setting aside money for a vacation while carrying a considerable amount of debt is, in general, poor money management.
Cognitive Dissonance
When newly acquired information conflicts with pre-existing understanding, people often experience mental discomfort. When in a state of cognitive dissonance, individuals will often change some of their attitudes, beliefs, or behaviors to reduce their discomfort; maintain psychological stability; and feel more balanced.
Selective Perception
This is when individuals only register information that appears to affirm an already chosen decision. This ties into rationalization or confirmation bias, covered previously.
Selective Decision-Making
This usually occurs when commitment to an original decision course is high. Selective decision-making rationalizes actions that enable a person to adhere to the original course. An example of this would be an investor who has purchased an investment that has gone down in price because of bad news but continues to invest to not “waste” previously invested or sunk funds.
Self-Attribution Bias
Individuals take credit for their successes and either blame others or external influences for failures. Self-attribution bias is an ego defense mechanism because analysts use it to avoid the cognitive dissonance associated with having to admit to making a mistake.
Self-Enhancing Bias
The tendency to claim an irrational degree of credit for successes.
Self-Protecting Bias
The irrational denial of responsibility for failure.
Anchoring
Involves individuals making irrational decisions based on information that should have no influence on the decisions at hand. Anchoring is especially risky when people know little about the product being purchased, the service being delivered, or the investment being made.
Outcome Bias
The tendency for individuals to take a course of action based on the outcomes of prior events. An investor may choose a particular stock because that stock had superior performance over the past three years. However, this same investor would be ignoring the current conditions that may be applicable to the stock’s performance in the future.
Framing Bias
Asserts that people are given a frame of reference—a set of beliefs or values that they use to interpret facts or conditions—as they make decisions. This bias leads individuals to process and respond to information based on the manner in which it is presented. Under this concept, individuals often choose a guaranteed positive outcome (while avoiding a chance of greater gain that also carries the possibility of no gain at all), but they will take a chance to avoid a negative outcome (rather than taking a certain smaller loss).
Recency Bias
New information, which is more recent, is considered more important and valuable than less current information.
Herding
Is when investors trade in the same direction or in the same securities, and possibly even trade contrary to the information they have available. Herding sometimes makes investors feel more comfortable because they are trading with the consensus of a group. In the context of herding, the recent data or trend becomes the investor’s forecast.
Loss Aversion Theory
When clients fear losses much more than they value gains, and prefer avoiding losses to acquiring the same amount in gains.
Self-Control Bias
Occurs when individuals lack self-discipline and favor immediate gratification over long-term goals. Consequences and implications of self-control bias may include insufficient savings accumulation to fund retirement needs and taking excessive risk in a portfolio to try and compensate for insufficient savings accumulation.
Status Quo Bias
Occurs when comfort with an existing situation leads to an unwillingness to make changes, even though the change is likely beneficial.
Endowment Bias
Occurs when an asset is felt to be special and more valuable simply because it is already owned. In other words, once individuals own assets, they irrationally overvalue them, regardless of the assets’ actual value.
Regret Aversion Bias
Occurs when individuals do nothing out of excess fear that their decisions or actions could be wrong. They attach undue weight to actions of commission (doing something) and do not consider actions of omission (doing nothing). There is more regret associated with taking an action that turns out poorly than with not taking an action that would have benefited the investor. This is why an individual may put off making any decision at all because of the fear that any decisive action may prove to be less than optimal or an outright mistake.
Affinity Bias
The tendency to make decisions based on how individuals believe the outcomes will represent their interests and values. This bias can lead to irrational decisions because investors perceive a product or investment opportunity to be a reflection of themselves. Ethnic, religious, or alumni affiliations can be the source of affinity bias.
Money Scripts (Money Beliefs)
Unconscious attitudes regarding money, often a result of childhood experiences, which affect adult perceptions and behaviors. They represent the emotional attachments clients have with money.
Exterior Finance
Clients’ traditional financial matters.
Interior Finance
Clients’ emotional relationships with money.
Family-of-Origin Treatment of Money
Parents’ financial circumstances and patterns may greatly influence their children’s beliefs about money and how they value it. As adults, the money principles learned from their families can cause conflict with partners who have different viewpoints.
Sources of Financial Conflict
Family-of-origin treatment of money, inadequate communication, different risk tolerance levels, adult children, blended families, cultural differences, & inheritances.
Economic & Resource Counseling Approach
Clients are assumed to be rational and will change to the most favorable behavior if given the appropriate counseling. In this approach, the financial planner is the agent of change. The focus is on obtaining and analyzing quantitative data, such as cash flow, assets, and debt.
Classical Economics Counseling Approach
Clients choose among alternatives based on objectively defined cost-benefit and risk-return tradeoffs. The belief in this approach is that increasing financial resources or reducing financial expenditures results in improved financial outcomes.
Strategic Management Counseling Approach
A client’s goals and values drive the client-planner relationship. Conducting a SWOT analysis (identifying strengths, weaknesses, opportunities, and threats) is done early in the financial planning process.
Cognitive-Behavioral Counseling Approach
Clients’ attitudes, beliefs, and values influence their behavior. Planners use this approach in an attempt to substitute negative beliefs that lead to poor financial decisions with positive attitudes, which should result in better financial results.
Psychoanalytic Counseling Approach
Based on the use of psychoanalytic theory, such as Freudian psychodynamic theory or Gestalt theory, this approach is not widely used by planners.
Social Penetration Theory
Outlines the four stages in which relationships, such as those between clients and their planners, develop and progress:
- Orientation
2.Exploration - Affective Exchange
- Stable Exchange
Orientation
The first stage of social penetration begins even before the client and the planner’s first meeting. Marketing messages, initial telephone or email communication, and the planner’s office environment all influence how clients become familiar with the financial planning process.
Exploration
The second stage of social penetration. Clients and planners begin to discuss the financial planning process in more detail. This includes a discussion of the client’s financial goals and perceptions, and also involves learning more about the client. For example, in this stage, the planner seeks to understand the client’s beliefs, attitudes, feelings, and perceptions.
Affective Exchange
The third stage of social penetration. The planner-client relationship becomes one of significant trust. Without reservation, clients share their true feelings, aspirations, goals, and concerns in this stage. The relationship may become more of a friendship. This stage is represented by open disclosure, sincerity, and intimacy.
Stable Exchange
The fourth stage of social penetration. When client and planners have developed a consistent and established pattern together. The pattern is most often represented by open, uninhibited, friendly, and meaningful conversations.
- How clients perceive risk can directly affect their risk tolerance. Which of the following correctly describes risk perception?
A. It is the degree to which a client’s financial resources can mitigate risk.
B. It is the ability to comprehend and act upon information regarding financial risks.
C. It is the subjective judgment clients make when they are asked to describe and evaluate the risk of financial decisions.
D. It is the tradeoff that clients are willing to make between potential risks and rewards, with some probability of negative outcomes.
C. It is the subjective judgment clients make when they are asked to describe and evaluate the risk of financial decisions.
Explanation: Risk perception is the subjective judgment clients make when they are asked to describe and evaluate the risk of financial decisions. Risk capacity is the degree to which a client’s financial resources can mitigate risk. The ability to comprehend and act upon information regarding financial risks is known as financial literacy. Risk tolerance is the trade-off that clients are willing to make between potential risks and rewards, with some probability of negative outcomes.
- Which of the following statements regarding psychological profiling is CORRECT?
I. Many financial planners conduct fact-finding interviews in which they acquire information regarding how their clients process information, make decisions, and behave socially.
II. Closed-ended questions—those that require the clients to answer in their own words—should be used to gain a reliable psychological profile.
A. I only
B. II only
C. Both I and II
D. Neither I nor II
A. I only
Explanation: The answer is I only. Statement II is incorrect. Open-ended questions should be used to gain a reliable psychological profile.
- Which of the following statements regarding attitudes and values is CORRECT?
I. Values reflect a person’s opinions and wants.
II. Beliefs are a type of attitude because they reveal a person’s understanding of some aspect of their life.
III. A client’s context can be affected by their cultural influences, religious preferences, and individual family circumstances.
IV. A planner should recognize their own attitudes, values, biases, and behaviors and be certain that they do not impact recommendations made to clients.
A. IV only
B. III and IV
C. I, II, and III
D. II, III, and IV
D. II, III, and IV
Explanation: Attitudes, not values, reflect a person’s opinions, values, and wants. Values are attitudes and beliefs for which a person feels strongly; they represent what a person believes to be right. The other statements are correct.
- In 2014, the average cost of a new home in Kensington Square was $250,000. In 2017, to the disappointment of many prospective homeowners, the average home cost rose to $300,000. Then, in 2019, the average cost of a new home fell to $275,000. The reaction to the decreased cost was positive, though the new average cost was higher than the 2014 average cost of a new home. This behavior is known as:
A. anchoring.
B. money illusion.
C. confirmation bias.
D. mental accounting.
A. anchoring.
Explanation: When the average cost of a new home rose in 2017 to $300,000, individuals reset their psychological anchors to that cost. As the price declined in 2019 to $275,000, the reaction was positive because it was considered in light of the higher 2017 price.
- Arnie has accumulated $15,000 in a savings account over the last few years and has earmarked that money to buy a new car. His furnace breaks and requires $9,000 in repairs. Arnie is reluctant to spend the money in his savings account to make the repairs because he wants to use that money for a new car. Instead, he puts the $9,000 repair bill on his credit card at an annual interest rate of 23%. This is an example of which of the following behaviors?
A. Herding
B. Illusion of control
C. Conservatism bias
D. Mental accounting
D. Mental accounting
Explanation: This represents mental accounting because Arnie’s irrational financial decision resulted from mentally putting his money into separate accounts based on the function of those accounts. Herding occurs when a person follows the actions of a larger group, whether rational or not. Illusion of control bias exists when clients believe they can control or affect outcomes of, say, the market when they cannot. Conservatism bias occurs when market participants initially form a rational view but fail to change that view as new information becomes available.
- John has a strong feeling about a particular investment’s future performance. He is constantly seeking information to validate his belief that this investment will greatly appreciate. However, he is dismissing any information that is contradictory to his stance. This is an example of which of the following?
A. Framing
B. Recency bias
C. Anchoring
D. Confirmation bias
D. Confirmation bias
Explanation: This scenario is an example of the confirmation bias, which states that investors tend to look for information that supports their previously established decisions and beliefs.
- Your client Rosita purchased a stock two years ago at $45 per share, and it is currently trading at $25 per share. Though the prospects for the company do not look good, she does not want to sell the stock until she can at least break even. Rosita is likely exhibiting what emotional bias?
A. Self-control
B. Status quo
C. Loss aversion
D. Affinity
C. Loss aversion
Explanation: Loss aversion, which is not wanting to take a loss and is related to the fear of regret, explains why Rosita will not sell the stock at a loss.
- Five years ago, Stuart invested $125,000 in Collegiate Construction Co., the company that built a new football stadium for his alma mater, Cedarwood College, at cost. You have looked at Stuart’s portfolio and concluded that the Collegiate stock represents over half of Stuart’s total net worth. You recommend that he sell most of the stock so he can diversify his portfolio. Stuart responds that he cannot carry out your recommendation because Collegiate was so good to Cedarwood to provide an affordable stadium. This is an example of what emotional bias?
A. Affinity
B. Endowment
C. Self-control
D. Overconfidence
A. Affinity
Explanation: This is an example of affinity bias. Stuart favors Collegiate Construction Co. stock because he identifies with it emotionally. Collegiate built a stadium at cost for his alma mater. Endowment bias occurs when an asset is considered special and more valuable simply because it is already owned. Self-control bias occurs when individuals lack self-discipline and favor immediate gratification over long-term goals. Overconfidence leads clients to believe they can control random events merely by acquiring more knowledge and consider their abilities to be much better than they are.
- Which of the following statements regarding financial transparency is CORRECT?
A. Partners should be transparent regarding their finances only if they have joint accounts.
B. It is important that partners always share financial goals and values.
C. Partners should be open about assets owned separately or debt incurred on their own.
D. If partners appear uncomfortable discussing the details of their finances, the planner should, at the very least, get an overview of them.
C. Partners should be open about assets owned separately or debt incurred on their own.
Explanation: Partners must be clear and unambiguous about income, spending, assets, and liabilities. Ideally, this should be the case even when couples have separate accounts, assets, or debt, especially if there are common goals shared by partners. It is important that partners share values and goals, or at least respect goals that differ and have agreement about how they should be met with their resources. When decisions related to family financial goals are discussed openly, the planner can make relevant recommendations that will put clients on track to meet the agreed-upon goals. This requires that partners provide details of their finances.