Module 5 Flashcards
What are the basic steps in any planning process.
-Situational analysis
-Alternative goals and plans
-Goal and plan evaluation
-Goal and plan selection
Situational analysis
A process planners use to gather, interpret, and summarize all information relevant to the planning issue under consideration
Alternative goals and plans
-Goals are the target or ends the manager wants to reach.
-Plans are the actions or means the manager intends to use to achieve goals.
Goal and plan evaluation
-evaluate advantages, disadvantages, and potential effects of each goal and plan.
-Prioritize their goals.
Goal and plan selection
-Scenarios are used for selection: a narrative that describes a particular set of suture conditions.
Describe how to integrate strategic planning with tactical and operational planning.
-The plans must be aligned and ideally they will be consistent, mutually supportive, and focused on achieving common purpose and direction.
-One way to do this is a strategy map
strategy map
It is a tool for communicating strategic goals and helping employees understand the part they play.
Identify elements of the external environment resources of the firm to analyze before formulating a strategy.
-Industry and market analysis
-Competitor analysis
-Political and regulatory analysis
-Social analysis
-Human resource analysis
-Macroeconomic analysis
-Technological analysis
Identify elements of the internal resources of the firm to analyze before formulating a strategy.
-Financial analysis
-Marketing audit
-Operations analysis
-Other internal resource analysis
-Human resource assessment
Core capability
A unique skill and/or knowledge an organization possess that gives it an edge over competitors
How do core capabilities provide the foundation for business strategy.
-Core capabilities are the essential strengths and competencies that underpin a company’s business strategy.
-They help businesses identify their competitive advantage,
-allocate resources efficiently,
-position themselves in the market,
-adapt to changing circumstances.
Corporate strategy
identifies the set of businesses, markets, and industries in which the company competes and how to allocate resources among those businesses.
Summarize the types of choices available for corporate strategy.
-Concentration
-Vertical integration
-Concentric diversification
-conglomerate diversification
Concentration
A strategy an organization uses to operate a single business and complete in a single industry
Vertical integration
the acquisition or development of new businesses that produce parts or components of the organization’s product