Module 3.1

Question 1

unique characteristics

Answer 1

intangible and subjective
inconsistent and unpredictable
simultaneously produced and consumed
perishable, must be pre-sold
consumer and industrial product
incomparable in emotional attachment and personal identification
often enjoy universal appeal

Question 2

Deloitte Stadium Experience Core 4

Answer 2

view from seat
clean, comfortable, safe facilities
exciting atmosphere
quality of competition is compelling